<body> Public Ad Campaign: July 2005

Tuesday, July 19, 2005

Superpages.com subway ad

These words are taken directly from an advertisement for superpages.com, which was seen on the NYC subway on 07-19-05. I was excited and appalled at how honestly it was worded and without a bit of remorse. I think it nicely sums up the reason this site exists and why the work this site exhibits is produced in the first place.

"Isn't it amazing how people will read anything posted on the subway? You, for instance are reading this. And even though you're quite skeptical of advertisement, you'll continue reading it. See, here you are still reading. Not because you find it particularly captivating, but just because it's here. And provides a momentary distraction from what you're supposed to be doing, avoiding eye contact, physical contact and, by all means, verbal contact with your fellow Subwayers. Or would that be Subwayites? Right about now you're probably asking yourself, 'Why am I still reading this?' Perhaps you're even pretending you're not reading it anymore. But you are, aren't you? You can't help yourself. It's here. You're here. And after all, this is the subway. By the way. We know a really good bookstore around here." superpages.com

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