<body> Public Ad Campaign: May 2006

Monday, May 1, 2006

Mining for Ad Dollars-AMNY

This article appeared in AM New York, the daily subway paper. It talks about plans to wrap the inside of subway cars in full ads like pictured as well as other insidious methods to gain riders attention. Its pretty wild what kinds of tactics are being proposed to fully engage the viewer. I think there is a simple quote from the article which says a lot to this end. "Three strategies that have helped the MTA reap big bucks from advertisers. Num. 1 Station Domination."

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