Friday, August 17, 2007
As Billboards, Public Phones Always Work-NYTimes
NYC phone kiosks alone generated more than $62 million dollars last year of which the city saw a mere $13.7 million. In a strange twist of fate as the rest of the country seems to be loosing its public phones, NYC seems to be holding onto them and when installing new ones making sure they are equiped for advertising. This article highlights the real reasons NY is holding onto its public phone kiosks despite the proposed reasons given by the advertising agencies and city government.
Thursday, August 2, 2007
Looking to 'ad' Big Bucks-AMNY
This article appeared in a August issue of AM New York in 2007. It highlights a test run by the MTA of the effectiveness of full inside subway car ad wraps. what is poignant about the article is the way the legitimacy of this kind of private public relationship is established is always through the budget and fiscal needs of the public institution. The MTA is portrayed as strapped for cash and in need of private ad revenue as an integral part of keeping the public company afloat. The only discussion of the psychic affect of this kind of daily interruption is painted through its aesthetics which are awash with soothing images and notions of transcendence. I bet it was overwhelming and aggressive.