Friday, June 29, 2012
The Experiment. The general premise was put an art object into peoples hands and let them have an experience with that object which defies the normal art object/viewer relationship. Guests were greeted by a bellhop who handed out suitcases which they could take to private viewing rooms. Once alone you were given as much time as you wanted with the artwork, returning it at your own discretion. Jeff's work rides a fine line between theatre, art, and interactive performance and I was honored to be a part of his larger vision. Below is a view inside my suitcase which held all of the tools you need to procure your own NYC phonebooth along with a video for inspiration.
Tuesday, June 26, 2012
Times Square Billboard Failure
Animal NY - photo credit Nate Cepis
New Project Hopes to Turn Building Facades Into Virtual Murals You Can See on Your iPhone
As you may or may not know me and my friend at The Heavy Projects have been working on getting an Augmented Reality mural project off the ground. There are some exciting developments I cant wait to let everyone know about but until then here is a nice article from The LA Weekly. Enjoy!
VIA: The LA Weekly
Monday, June 25, 2012
Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights
Selling advertising or naming rights in schools, on city infrastructure and other municipally owned property to make up for huge budget deficits is not a new thing. We have spoken about it before on this site and the numbers quoted in the NY times article for which this post is put up, speak to the pathetic revenue stream that can be found through these types of deals. $4 million over 20 years to rename a a massive transfer hub subway station? Thats 200k a year without inflation factored in. With a total yearly operating budget well over hundreds of millions of dollars, this amounts to a getting a few cents off on your meal at Per Se. If these deals were about budget balancing, our officials would do a much better job of bargaining for a fair deal when they sell off our valuable assets to what seems like the lowest bidder. It is nothing but insulting to be told that the wholesale price tags attached to our urban infrastructure are settled with the public interest in mind.
"In Brooklyn, new signs went up last month at the Atlantic Avenue subway stop bearing a sponsored addition to its name: Barclays Center, for which the Metropolitan Transportation Authority is being paid $4 million over 20 years. Cleveland recently named its new Bus Rapid Transit system the HealthLine after it received $6.25 million over 25 years from the Cleveland Clinic and University Hospitals."
BALTIMORE — Should this city’s red fire trucks be transformed into rolling billboards?
After Baltimore officials made the wrenching decision to close three fire companies later this summer, the City Council initially sought to avert the cuts with a new money-raising strategy: it passed a resolution this month urging the administration to explore selling ads on the city’s fire trucks. More [HERE]
Dos Jotas in Amsterdam
Dos Jotas just sent me over their recent ad takeover in Amsterdam. These small urban panels adorn many European cities and are an easy target to get your message out on the streets. The simple text works well for me, an obvious detournement and interesting thought to mull over. More [HERE]
Sunday, June 10, 2012
Lawsuit Seeks Disclosure of L.A. Billboard Data
Via: Ban Billboard Blight
A lawsuit has been filed in L.A. County Superior Court seeking to force disclosure of the location, legal status, and ownership of every billboard in the city of L.A. The suit contends that the city’s refusal to make public this information gathered by a citywide billboard inventory and inspection program is a clear violation of California’s Public Records Act. More [Here]
63 Duffield Billboard Simulation
Friday, June 8, 2012
Thursday, June 7, 2012
2012 London Olympics Pioneers Brand Exclusion Zones
Full Article from Kosmograd Newsfeed [HERE]
Tuesday, June 5, 2012
Epos257's Urban (Shoot) Paintings
Epos257 is responsible for my favorite non advertising takeover public intervention, entitled 50 Square Meters of the Public Space. What I didnt know is that he has been working on a project called Urban (Shoot) paintings that target previously whitewashed billboards with what appears to be a homemade paint ball canon. Take a look for yourself [HERE]
Try Not to Run a Restaurant Like This
Monday, June 4, 2012
Billboard Advertising in the City of Blade Runner
VIA: Smithsonian Magazine
It seems rather fitting that the landmark most emblematic of Los Angeles — a city built on glitz and showmanship — is an advertisement.
If you’re at all familiar with the history of the Hollywood sign, you’ll likely remember that it started as an ad for a new housing development in 1923 called Hollywoodland. Using 4,000 light bulbs, the sign was illuminated at night and flashed in three succeeding segments: first “holly,” then “wood,” and then “land.” The sign would then light up in its entirety, all 4,000 light bulbs piercing through the dark of night to the city below. More [HERE]