Corporate Sponsored Pothole Repair!

We all pretend like this is some magnificent act of altruism on the part of KFC, aiding our poor city governments in times of need. The fact of the matter is this is cheap advertising and logo placement. If KFC wanted to help the city they would just patch the potholes and move on. Ironically, an act of quiet benevolence would not go unnoticed and KFC would probably be greatly rewarded with good press and customer loyalty.

from The Anti-Advertising Agency by Steve Lambert

Guest post from AAA Reader James Ewert:

A certain greasy chicken franchise is adding another item to its menu: pothole patching. In Louisville, KY and potentially in a town near you, what was once a city service paid for by tax payers might become another avenue for advertising. The fried chicken restaurant extended an offer to mayors across the country to have the restaurant fill the city’s potholes and in return be allowed to affix a chalk logo to the newly paved asphalt. I know it’s a recession and all, and municipalities are feeling the pinch when it comes to typical city services like snow plowing and pothole patching, but come on; do we really need a fried chicken restaurant filling potholes for us? - James Ewert

Thanks James! If you’re concerned about corporation sweeping into rescue us from tax cuts, see these previous posts:

• The Golden Gate Billboard
• Chanel in Central Park
• MTA’s ads on Subway windows
• all posts tagged taxes