<body> Public Ad Campaign: Cleveland Indians want to put ads where fans can see them
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Friday, May 30, 2014

Cleveland Indians want to put ads where fans can see them

Advertisers and sponsors are extremely valuable to all professional sports teams, and thus it is very important to keep them engaged with the fans. In an effort to make this happen, the Cleveland Indians recently partnered with Tobii, a maker of eye-tracking glasses, to conduct a study that could determine what exactly folks look at throughout their time at Progressive Field. The MLB team says it gave 47 fans a pair of Tobii Glasses to use during the span of three days, which were worn as they watched games from various seating areas at its ballpark. Essentially, using the Tobii Insight research program as the basis, the goal was to see how much time participants spent looking at the main scoreboard and other dynamic signage. In theory, this would detect just how valuable certain locations are inside the stadium -- so, the easier it is for you spot it, the more it could potentially cost for a company to put an ad there.  More [HERE]

Labels: , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities