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This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Sunday, April 23, 2017

The Crisis of Attention Theft—Ads That Steal Your Time for Nothing in Return

Tim Wu, author of The Attention Merchants has written a compelling article for Wired magazine essentially accusing much of todays public advertising industry of theft. Right on Wu!

VIA: Wired 
By now, it is pretty well understood that we regularly pay for things in ways other than using money. Sometimes we pay still with cash. But we also pay for things with data, and more often, with our time and attention. We effectively hand over access to our minds in exchange for something “free,” like email, Facebook, or football games on TV. As opposed to “paying” attention, we actually “spend attention,” agreeing to the view ads in exchange for something we really want.  Read more [HERE]

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Friday, April 21, 2017

Can Bristol Go Ad Free?

Thursday, April 20, 2017

OX continues to make the best site specific advertising takeover work that I am aware of. I cannot begin to tell you how happy it makes me. OX's Billboards Project in Cologne from OPEN WALLS Gallery on Vimeo.

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These New Yorkers Are Covering Advertisements with Art

In case you didnt know, working over advertising to demand a more democratic use of our shared public space along with the ideas contained within your message itself, is a thing. AiAP is one of a few public projects making sure thats the case and you should know about what they are doing. 

photo by Luna Park

More [HERE]

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A ‘Members Only’ Public Space in Manhattan? Join the Club

Not about advertising in public space but about the concept more generally. 
During Donald J. Trump’s presidential campaign, a curious feature of the lobby in Trump Tower in Manhattan became a sideline distraction: Kiosks selling merchandise occupied the open public space where seating should have been. More [HERE]

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Sunday, April 16, 2017

Ephemeral -- spreading the word!

Lisa Sedano has launched Ephemeral, a mobil app for crowd sourced data collection on advertising and art in LA. One of the main hurdles to public space reform is a lack of understanding about what types of images are priviledged in public space, our personal stake and ownership in our shared environment, and general lack of political participation. Ephemeral seems to engage all three of these issues in an effort to create a public with a more nuanced understanding of the shared environment around them. It's an exciting project and if you are so inclined, donate a few bucks to help make it a reality. [HERE]
Dear friends,

I am excited to announce Ephemeral, a mobile app will let people share pictures of street art and outdoor advertising, creating a collective map and visual archive of the urban landscape. Ephemeral asks community residents to open their eyes to how much outdoor advertising surrounds us and to notice the art that is fighting for space and bringing unique and unexpected moments of creativity to urban life.

Ephemeral builds off my graduate work in geography, for which I designed a website that let people map billboards in Los Angeles. At the time, the city had an inventory of billboards, but was refusing to release it publicly under political pressure from advertisers. I created a crowdsourced webmap of billboards, believing that the community could create what money and politics had stopped the city from doing (and I sued the city to release the inventory!).

For many people, billboards are just “what a city looks like.” Street artists offer a counter-narrative to the corporatized city, directly engaging with consumer society in their work. Artists such as Banksy and Shepard Fairey have brought attention to street art – to the power of provocative, surprising, creative expression in public space. The aim of Ephemeral is to preserve all types of transitory art in the public realm, from wheatpaste posters, to murals, to hijacked billboards, to hand-knit cozies on objects of infrastructure, as well as the advertising that we take for granted.

Ephemeral will be free to download and use, to truly harness the power of the community, but right now, it needs your help to come to fruition! I would be so grateful if you could visit the Kickstarter page at http://kck.st/2oC6F56, offer any support you can (there’s a slew of neat rewards to collect, starting at donations of $1), and share the project with your friends.

Any support you can offer is incredibly important and sincerely appreciated. And please let me know what you think! I would love to hear from you.

Best,
Lisa
@ephemeral_app

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Friday, April 14, 2017

Behold North Korea’s Bizarrely Majestic Bus Stops

It is true that the images that we choose to surround ourselves with create meaning and effect us in subtle, and sometimes not so subtle ways. It seems even North Korea knows this and uses bus shelters to push its own idealogical agenda. In a fantastic series of photographs, both for their photographic quality and subject matter, Ed Jones captures the landscapes, agricultural scene and industrial marvels that the North Korean government wants its citizens to reflect on. While I wont go so far to say that I would rather our own government use bus shelters to reflect the states interests and allure, there is something revealing about North Korea's use of bus shelters. All imagery is propaganda in some form or another and since public space is ours, it only seems right to me that the public itself should choose what that propaganda is pushing.

VIA: National Geographic

More [Here]

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Thursday, April 6, 2017

Everybody Paintings Get 4 NYC Locations

Lamar has been donating/selling space to the Everybody billboard project. I honestly cant tell what is up and what is down anymore. I know for a fact that the people who run most billboard companies are not bad people. I also know that they are not in the business of creating democratic artistic platforms for expression. Often the explanation for why a piece of art showed up on a billboard is less "we thought some art would be nice" and more "we had some extra space so why let it go to waste and make our clientele think we cant keep our inventory rented." Right now I am too tied up with other things to sleuth on this project so you can judge for yourself. More [HERE]

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Wednesday, April 5, 2017

NYC Phone Booths Are Being Transformed Into Feminist Guerrilla Art With 'Resistance Is Female'

artwork by Sara Enranthal
In the AiAP model, the Resistance is Female campaign has taken to using NYC phonebooths as thier preferred method of cultural dissemination. As you can see from this photograph, they still need to figure out where to put the trash they remove once they are finished installing but I am happy to see thier message getting coverage on Gothamist, and the nightly news with Greg Mocker. More [HERE]

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Monday, April 3, 2017

I wrote the following Hyperallergic article about the recent Subvertisers International week of action. The text was inspired by Luna Park's amazing photos of the NYC portion of the international event. Luna is the only photographer I know going out of her way to point her camera at the subvertising/ad-takeover movement. I cannot thank her enough for her continued interest in the political nature of the work and our sincere attempts to bring this small but significant issue to the forefront of our collective consciousness. I think she, like many other public/street/graffiti artists, see the value in having a public space that feels rich with voices and is worth diving into headlong with your eyes wide open.

Since this article is short, it talks a big game while leaving a lot to be said another time. One day I will try to write a long form essay that delves deeper into the many issues surrounding this work, its history, intention, and efficacy. Until then please enjoy this attempt to quickly put some perspective in place.
VIA: Hyperallergic

More [HERE]

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The Ad Feels a Bit Like Oscar Bait, but It’s Trying to Sell You an iPhone

This isnt outdoor advertising related but I take interest in how advertising is morphing as it becomes more common for people the bemoan its attention grabbing and manipulative ways. Here the answer seems to be companies trying to make advertising that is more engaging and less repugnant to viewers. What this strategy does not address is the underlying fact that we dont want to be manipulated and this masking of the methods of manipulation only shines the turd, but does nothing to get rid of its foul stench.

VIA: The NY Times
Carrie Brownstein, the actress known for the series “Portlandia,” wrote and directed a short film last fall that pokes fun at the exaggerated comments people post under pictures of celebrities on social media, showing what would happen if reverential remarks like “Mom” or “marry me” played out in the real world. More [HERE]

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The Citizens Advertising Takeover Service - Washington, DC

As much as I love the idea of a cat advertising filled station, I cringe at the idea that in order to rid ourselves of the oppressive force of advertising in public space we need to crowd fund 30k+. Not only does this money support the ad infrastructure it critiques, but it further ingrains a public in which purchase is the determining factor for who gets a voice. Ugh. If they make thier goal I will take a field trip to DC to enjoy this. Everyone's invited. 
More [HERE]

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Sunday, April 2, 2017

A Definitive "How To" Guide Brought To You By Brandalism

Beyond helping spearhead one of the largest anti-advertising campaigns to date under the umbrella agency Subvertiser's International along with Vermibus, Kyle Magee, Proyecto Squaters, and many others, Brandalism just released this definitive guide to ad hacking. Get started creating your own cultural discourse in lieu of commercial concerns by downloading the "How To" guide [HERE]

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Saturday, April 1, 2017

Tunney Art Hits NYC Billboards To Celebrate Landmarks

This is kind of old news but as far as I understand, these billboards "donated" to Peter Tunney artworks are actually illegal billboards that cannot hold traditional advertising content. If someone from Outfront wants to confirm or deny that in the comments, it would be greatly appreciated. Paint The City seems to be the organizing agency with All Vision as thier largest partner. I don't mean to be a debbie downer but this ain't altruism. 

The NYC Landmarks 50 Alliance and OUTFRONT Media are working with artist Peter Tunney to run a billboard art series highlighting New York City landmarks. You can read a mediavillage post about the project from OUTFRONT Media’s Executive Vice President of Strategic Planning & Development, Andy Sriubas here. Insider talked with Carly Zipp of OUTFRONT Media about the project. More [HERE]

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Thursday, March 30, 2017

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

Carpet bombing is not always the most effective way to hit your target. In advertising it seems to be the same. we must wrestle with the fact that we are as a species less decision makers than creatures of habit and curb the influences which we wish to avoid. Advertising could do us all a service by backing off its ever agressive stance and targeting us with greater accuracy, potentially with our consent. We do need to know things about the world of commerce, I think we would just all rather not be choking on the messages and in control of our attentional focus. 

VIA: NY Times
As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. More [HERE]

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Saturday, March 18, 2017

Beast Master Hits The Streets With New Work

New work by Beast Master commenting on the insanity that is our political world right now.

VIA: Dumbwall



 More [HERE]

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Saturday, March 11, 2017

The Sculpture of a “Fearless Girl” on Wall Street Is Fake Corporate Feminism

I was gonna write something about this little tragedy but the wonderful Jillian Steinhauer beat me to the punch.

VIA: Hyperallergic
The bronze statue installed by an advertising firm and a financial firm represents basically everything that’s wrong with our society. More [HERE]

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Thursday, March 9, 2017

An Artist Swapped 'If You See Something, Say Something' Subway Posters With Pleas for Civic Engagement

VIA: City Lab
On Wednesday night, an artist swapped out a handful of MTA’s iconic “If You See Something, Say Something” subway posters with a more politically charged call to action. City Lab [HERE]
Gothamist [HERE]

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Wednesday, March 8, 2017

Subvert The City March 22nd - 25th 2017

I am excited to be working with a huge group of activists and artists around the world on an upcoming project that I hope PublicAdCampaign readers will get involved with. Long story short is a global network of anti-advertising activists have come together to form a transnational partnership called the Subvertisers International. This umbrella organization is spearheading a global call to action between March 22nd and March 25th 2017. The goal is to create a yearly anti-advertising event that will galvanize peoples commitment to the anti-advertising movement in all its forms. Download the Public Call for participation [HERE]

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Sunday, March 5, 2017

May All Your Time Be Screen Time!

Saturday, March 4, 2017

Aiming to Disrupt Ads in New York City, Artworks Instead Blend In

My criticism of this project was announced by my questioning of the curators at a recent panel at the New School in NYC. Basically I was concerned that this type of project, while attempting to disrupt the ad cycle that so clearly has a strangle hold on our collective attention in public space, only further institutionalizes the infrastructure through which we receive this bombardment into the fabric of our city. What is passed off as critique is actually a deeply disturbing acceptance of our inability to imagine alternative visions of society through art. As if a colorful non-commercial image thrown into an onslaught of commercial media could somehow challenge the medium itself and help us to breath new life into a system that is normalizing consumptive behaviors that are at the heart of social and environmental issues we all face. 

The idea behind Commercial Break — an exhibition produced by Public Art Fund (PAF) of 23 artists’ versions of visual “interruptions within the advertising cycles” on some of New York City’s most public screens — seems like a good one. The artist list is appealingly international, including Cory Arcangel, Korakrit Arunanondchai, Martine Syms, Hayal Pozanti, Cécile B. Evans, Tabor Robak, and Mary Reid Kelley. The project looks to inject an aesthetic time-out into the onslaught of commercial images meant to sell us new and improved versions of ourselves. It’s important that the work is being shown in public, because certainly more than languages, professions, or nationalities, New Yorkers share a familiarity with the discourse of advertising. It is merciless in its attempt to convince viewers of their own lack and of their need to buy their way out of the hole. More [HERE]

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Friday, March 3, 2017

Art in Ad Places CBC Radio Interview

I am not going to even put a picture with this post cause I dont want you to be distracted from this LINK to a CBC radio interview with the curators RJ Rushmore and Caroline Caldwell. In it the two describe a yearlong project to question outdoor advertisings messaging, motivations and prominent placement in our public lives and it is simply a must listen for anyone who visits this site. 

More info on the AiAP website [HERE]

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Wednesday, March 1, 2017

Book review: Advertising Shits In Your Head

This book review is much better than I might write and is less biased for my lack of participation. :) 

Advertising Shits In Your Head (no author is given), is a pocket-sized book, but it’ll burn a hole in any pocket you put it in. It’s a powerful tirade against advertising and what it does to our minds, to our culture, to our planet. But not content to sit and fulminate about it, it is a book that’s about action, about actively reclaiming our mental environment. As Banksy puts it: More [HERE]

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Monday, February 27, 2017

How advertising shits in your head

Wonderful little article on a new publication that I am super proud to be a part of called "Advertising Shits in Your Head" get a copy [HERE] It is only 4$

Vyvian Raoul brings us three exclusive interviews with the subvertising artists featured in a new book on the contemporary subvertising movement, Advertising Shits In Your Head. More [HERE]

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Friday, February 17, 2017

Public Space in the Trump Era

Not exactly about advertising but to the larger point of our shared environments no longer be shared.

VIA: Architect Magazine
On the last Saturday in January, news began to spread of President Donald Trump’s executive order (issued the day before) that temporarily suspended entry into the United States by passport holders from seven countries—Syria, Sudan, Iran, Somalia, Libya, Iraq, and Yemen— and permanently shut down admission of Syrian refugees. By late morning, a plethora of non-travelers were racing to the nation’s airports: elected officials bent on rescuing some of those trapped in immigration limbo by the order, lawyers who’d volunteered to help detainees and their families, hordes of protesters, and, inevitably, reporters. Among the first journalists to arrive at John F. Kennedy’s Terminal 4, the airport’s main international hub and a prime entry point into this country, was Charlotte Alter from Time. More [HERE]

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Wednesday, February 15, 2017

London’s new high-tech phone boxes don’t work very well


London's new phone boxes are experiencing some technical issues. According to some reports, about 100 of the new kiosks—which were built by Alan Sugar's company Amscreen—have been installed, but they are buggy, hard to use, and in some cases can't connect to the Internet. More [HERE]

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Friday, February 3, 2017

Snap's newest Lenses could make any surface a billboard

VIA: Engadget
The next evolution of Snapchat's Lenses could add more than just a flower crown to your selfies. According to a new report from The Information, Snap Inc. is working on a smarter version of its cartoonish filters and world lenses that could overlay images -- and advertisements -- onto a variety of real-world objects. More [HERE]

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Wednesday, January 11, 2017

A Photographic Tour of London’s Art-Filled Streets

My good friend Luna Park has a new book out called (Un)sanctioned: The Art on New York Streets and it is a fantastic look at the vibrant city I love. Her recent trip to London shows she treats every city with the same deference and I was happy to have been up in London while she was around. 
Last July, I spent two weeks in London documenting its street art and graffiti scene, my first return visit since 2009. I’d been warned by a number of people that I wouldn’t recognize the city. Yet the plethora of construction cranes and hoardings on the one hand, and shiny, new, glass towers on the other, were views I found very familiar. Much like New York, my home of the past 19 years, London is being aggressively redeveloped. The plummeting availability of affordable housing and systemic loss of studio space were frequent topics of conversation, anxieties only compounded by the uncertainty left in the wake of the Brexit vote. More [Here]

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Thursday, January 5, 2017

A Guerrilla Campaign Is Replacing Ads with Art Around New York City

2017 is looking to be a great year already with the launch of AiAP (Art in Ad Places). RJ Rushmore and Caroline Caldwell have spearheaded an ambitious yearlong project that aims to make a sustained critique of outdoor advertising and its deleterious effects a part of our day to day conversations. I will wait till the project is further along to give my full analysis and critique, (reserved for the deserving and not meant to come off punitively) but suffice to say I am very excited about what they are doing and have high hopes for their unique approach to bringing this issue to the forefront of public consciousness. Having spoken to both of RJ and Caroline before this project began to take shape, I know there will be some heavy hitters joining the fray by participating in AiAP and I look forward to hearing the reasons they have lent thier work to such a potentially contentious issue. Until then, keep your eyes on the work of these two activist curators and expect the ad takeover movement in New York to see a renewed interest and vigor. 

Art in Ad Places will install a new work by a different artist in a payphone kiosk every week this year.
As flowers bloomed last spring, a billboard advertising $1,000 off a Brazilian butt lift popped up outside artist Caroline Caldwell’s Brooklyn apartment. It pictured a giant, airbrushed ass in a skimpy bikini against a beach background — an image Caldwell had to look at every day. “I laughed it off at first, but the billboard was designed to make me feel self-conscious, and I got tired of it,” Caldwell told Hyperallergic. “I became determined to fill my life with art that would make people feel anything else.” More [HERE]

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Wednesday, January 4, 2017

Augmented reality and artistic experience(s)

It is 2017 so lets talk about the future by talking about our past work. 
NO AD: NYC from Heavy on Vimeo.
“Augmented reality and artistic experience(s)”: the choice of title is not down to chance. In effect, if there is one area that indeed proposes to “augment” the artistic experience, both in its creative process – the production - but also in our experience, apprehension and discovery of art, it is virtual reality and its associated technologies, mixed reality and augmented reality. Perhaps even more than its contemporary virtual reality – that has benefitted for two years from disproportionate prominence –augmented reality or AR, appears capable to us, on a daily basis, and very simply (AR only requires a smartphone or a tablet) of transforming both creativity AND artistic experiences. Through detailed examination, Digitalarti will aim to provide support for this theory, but also to offer examples of what is being done, attempting to highlight the pertinence and the originality of the proposed approaches. In short, we will present a panorama of art in augmented reality. More [HERE]

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Monday, January 2, 2017

Last OX of 2016

I simply love this final OX piece of 2016. While the world around it remains a bit gloomy and somber, the potential of nothing gives me hope we might find our way.

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Friday, December 30, 2016

MTA's 'See Something Say Something' Ads Have Been Remixed (Now With 100% Less Fearmongering)

Simple, effective and all around proper public participation in the curation of our shared environment. Bravo to those at the helm of this project. 
The MTA's long-running "If You See Something, Say Something" ad campaign has already been through nine official iterations over its lifetime. Now, thanks to some anonymous New Yorkers, there's a tenth, unofficial version, that attempts to repurpose a campaign born of the fear and suspicion of the 9/11 era into a statement of solidarity in the Age of Trump. More [HERE]

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Thursday, December 8, 2016

NOTES ON FLYPOSTING AND POROUS URBAN SPACE

The last time I was in London I was posting some small works on the street over some pretty nice Fly Posting locations. Halfway through I noticed an older gentleman taking notice and then filming me after he asked if "I was supposed to be doing, what I was doing." I finished my work while he called the cops. I took a few final photographs and then before packing up decided to engage him as he was still idling around the area. This interaction turned out to be one of the more bizarre and interesting street moments I have had yet. Turns out the person I was talking to was at one time a Fly Poster himself, operating illegally to cover the streets in commercial posters, and also a professor who had thought plenty about the streets of his city and what kinds of policy, be it formal or informal, makes for a vibrant and engaging public environment.

We exchanged information and the man who would have had me arrested has become a bit of a friend as we email back and forth and try to get to the heart of the matter. The heart of the matter to me is that today this man operates Flying Leaps, a company that makes "art" posters which are illegally placed on the street next to illegal advertising and which can be bought online. To me they are simple advertising that hides behind a more altruistic vision, but advertising nonetheless. To him they are an attempt to use public space in the participatory manner that all Fly Posters agree to, and which street artists and graffiti artists prescribe.

Take a look at his essay on the topic below as it is well worth the read and makes an interesting point that is often overlooked and that I did not expect to be made by an advertiser them self. The streets are becoming less and less accessible, even to the advertisers that once used them, as multinationals control more of our lives, including what we see on our way to work.

VIA: Flying Leaps

In this age of immateriality, as mobile phone apps and e-mail blasts add new marketing potentials undreamed of in the […] [19th century], it may seem curious to look at posters as a distinct form. But posters’ format provides a snapshot of broader epochal transition. To be sure, posters are no longer the darlings of most modern advertisers, but they have hardly died away. Indeed, how and when they are deployed becomes all the more interesting. When Apple iPod was launched, the company chose a poster campaign, presenting silhouettes of listeners dancing against backgrounds of screaming, saturated colour, to convey the physicality and sensory depth of the iPod experience. Even – perhaps especially – in a digital age, the materiality and life of a poster can maintain a powerful hold on us.
More [HERE]

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Friday, December 2, 2016

Strategies For Resistance

Order yourself and advanced copy [HERE]
Advertising Shits In Your Head combines theory and practice in one short book about the modern subvertising movement. Featuring: Public Ad Campaign, Brandalism, Special Patrol Group and Dr. D.

Expected delivery: January 2017

Read a sample chapter: Advertising Shits in Your Head - Chapter 1

Advance praise for Advertising Shits In Your Head: _

“Have you ever stopped to wonder why you know so much about things you are not interested in: brands, products, courses, colleges, holidays you might take, clothes you should wear? You may think yourself immune, but advertising is subliminal. You might ignore the Facebook posts that are ‘sponsored’, the animated billboards, and you may always skip the adverts as fast as you can. But to ignore them you first had to recognise them for what they were. And even in that small instance of time a logo has seeped into your subconscious. If advertising didn’t hit the target it would not be made. You are the target." – Danny Dorling (Author)

"Advertising Shits In Your Head provides a history of the practice (going back to the early 70s), alarming research and theory on the effects of the industry, advice about how to take part (including legal information) as well as several stunning case studies. This is essential reading for all who want to fight back against 'the most powerful and sustained system of propaganda in human history'.” – Jamie Kelsey-Fry (Contributing-Editor, New Internationalist)

"Advertising Shits In Your Head concisely describes, through unique first-hand accounts, the range of concerns adressed by today's subvertising community. From a right to the city argument, to the belief that advertising is the biggest obstacle to avoiding catastrophic climate change, Advertising Shits In Your Head envisions a movement looking far beyond culture jamming and corporate identity sabotage." – Jordan Seiler (Public Ad Campaign)

"Advertising Shits in Your Head gives form and context to culture jamming practices in the 21st Century. It is an important contribution on the path to realising the possibilities of creative practice as a vehicle for social change. Providing important theoretical and historical context that unites the twin strands of activism – creativity and resistance – it shows how creative minds are getting together in the age of digital networks to hack space and place, and challenge the presence of capitalist values within our public, private and cultural spaces. Advertisers most definitely shit in your head: this book is here to stop them." – Bill Posters (Brandalism)

"Advertising is a gigantic machine for creating human misery. It's a sustained psychological assault on the population and it is hard to overstate the brutal and permanent damage it does to us as individuals, to society, and to the planet itself. This book is a manual on how to begin the process of dismantling the machinery of advertising: how to interrupt it, sabotage it and one day, maybe, destroy it entirely." – Darren Cullen (Spelling Mistakes Cost Lives)

"Once advertising has shit in your head, you're going to need something to clean it up with; I couldn't recommend this book more highly." – Dr. D

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Tuesday, November 29, 2016

Subway Therapy Project Returning Public Space to its Utopic Potential

Be it graffiti, street art, public art, or just plain scrawl, the need to mark and make meaning in public space is intrinsic to its proper function for both the individual and the collective. By monopolizing the walls of our city, and normalizing commercial discourse over public interests, advertising erodes our ability, desire, and right to use public space in meaningful and impactful ways. The Subway Therapy project at Union Square is a fine example of necessity overcoming expectation, and of public space returning to its utopic potential. More info about the Subway Therapy project [HERE]

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Wednesday, November 23, 2016

Mobstr Knows What Is And What Isn't Acceptable

Simple, effective and always on point. As funny as this piece is for a chuckle and a nod, this is pretty serious on a fundamental level. When we privilege one type of communication over another we are making a collective decision about our priorities and ultimately our desires for our future selves. As of right now, we got it all fucked up and Mobstr knows it.

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Tuesday, November 22, 2016

NOAD Day 2016 - November 27th


NO-AD DAY is in 15 days, are you ready? 

In 2014, 63 participants took to the streets and more than 300 advertisements were removed, and we want to keep that momentum goring. We hope that you will join us in this third year again!

The task is easy, go out on November 27th and remove as many advertisements as you can.

Don't forget to take a photograph of the empty bus shelter, phone booth, billboard, or whatever type of advertisement you have chosen to liberate. Share this image with the rest of us by posting it to Facebook, sending it directly to the NOAD email, or sharing it on social media with the hashtag #NOADday.

WHAT IS NOAD Day? 
NOAD Day is an ongoing civil disobedience project begun in 2014 as an expression of global resistance to the use of our shared public spaces for advertising and commercial media. The goal of the project is to create a global voice of dissatisfaction against the use of our public spaces for a commercial media that is a detriment to our collective psyche. The more participation we have, the greater our voice, so take a minute this November 27th to join the party.

WHEN:
November 27th (anytime)

WHO? 
Anyone who thinks actively in what’s a democratic public space, whether adbusters, activists, artists, graffiti writers, street artists, sociologists, philosophers...

WHY?
To reduce the impact of advertising. To question the lack of decision of the citizens in terms of the configuration of the public space —which belongs to us— and to reduce the mental/visual pollution that we are daily exposed to. On November 28/29 the “Buy Nothing Day” is celebrated by the people all around the world. The “BND” was a Project promoted by Adbusters magazine, where the participants avoid buying during 24 hours. The idea of making our Project one day before “BND” is a poetical way to reduce the impact of advertising on the buying decision of the citizens.

HOW?
For those who don’t have a key, we made a tutorial on how to make your own key.
You can watch it here.
If this one is not working in your city or you prefer to buy other keys you can do it here.

Comunication:
INSTAGRAM: https://www.instagram.com/noadday/ 
FACEBOOK: https://www.facebook.com/noad.day/ 
EMAIL: noaddayproject@gmail.com
HASHTAG: #NOADday To send a secure email please use my Public Key and send it to vermibus.art@googlemail.com

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Monday, November 21, 2016

Advertising Shits in Your Head - FUND IT NOW!

One of the most important things we can do to address the egregious use of our public space to stoke the fires of consumerism, while undermining our individual and community well being, and monopolizing an important space for public discourse, through the proliferation of outdoor advertising imagery, is to talk about it, think about it, and write about it so that more people begin to understand the profound ways in which it is both a cause and a symptom of many of the problems our collectivity faces today. While I may have chosen another title for the book, Advertising Shits In Your Head, is an important addition to the small collection of literature around this very important public topic. And when it really comes down to it, the book title really is just the honest truth.

Please take the time to visit the crowdfunder campaign and donate even a small amount of money to help cover the printing costs of this non-for-profit publication and publisher.

"Advertising Shits In Your Head combines theory and practice in one short book about the modern subvertising movement. Featuring: Public Ad Campaign, Brandalism, Special Patrol Group and Dr. D. Dog Section Press is a not-for-profit publisher and all of our publications are printed with Calverts, a workers' co-operative."

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Sunday, November 20, 2016

Mississippi Governor Decries Billboard by Artist-Led Super PAC

The artist-led For Freedoms super PAC has erected a billboard on Highway 80 outside Pearl, Mississippi that features President-Elect Donald J. Trump’s slogan “Make American Great Again” atop a well-known Civil Rights-era photograph by Spider Martin of a confrontation on the Edmund Pettus Bridge in Selma, Alabama. More [HERE]

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Friday, November 18, 2016

What was Truth in Advertising?

I just got an email from the TIA and I have to be honest, I wasnt aware of thier work. This adds to the list of early billboard alteration teams like the Billboard Liberation Front, B.U.G.A.U.P, Ron English (whose work has gone off the deep end by wrapping around and eating it's own tail), and The CDC. Take a look and brush up on history.

You are invited to visit an exhibit of some of the finest billboard alterations you have ever seen. Here's one:
These billboards appeared on the streets of Santa Cruz, California, from 1980 to 1985. The billboards were made over by a clandestine network of midnight billboard editors operating under the name of Truth In Advertising, or TIA for short.

This exhibit of their historic work was first presented in 2007 at the Santa Cruz Museum of Art and History. Now for the first time the exhibit is available on the web. It's made up of 12 billboards presented in the order in which they appeared on the streets of Santa Cruz. The sequence also tells the story of Truth in Advertising, and documents publicity and commentary. More [HERE]

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Thursday, November 3, 2016

Advertising on Public Buildings Is a Sad, Terrible Thing

This little rant by Jared Brey is one of the most succinct and compelling arguments against outdoor advertising, particularly on municipal infrastructure, that I have ever read. The quote below is so good I had to put it directly into this post but read the rest of the article for more interesting observations about why advertising on municipal buildings is a terrible fucking idea!

Two, this proposal will supposedly generate “up to $500,000” a year, which is a glass-half-full way of saying it will generate less than $500,000 a year. Half a million dollars is no pittance, of course, and in a poor city like Philadelphia, every penny helps. But $500,000 is just 0.0125 percent of the $4 billion municipal budget. For comparison’s sake, that same portion of the $41,233 median income in Philadelphia is just five dollars and 15 cents. If someone asked you to hang a billboard on your front door and promised you “up to” $5.15 a year in return, what would you say? I know what I’d say: Get right the fuck out of here, please, sir. Read more [HERE]

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"Brandwashing" 80 advertising placards in Brussels as a protest against TTIP / CETA

Let the global ad infrastructure revert back to a public messaging system and perform its critical role in promoting democratic information sharing!
VIA: UrbanShit


Google Translation -
"In Brussels yesterday, 80 billboard boxes were screened in the public space and the advertising contents were exchanged by posters of 20 Belgian and international artists. With the 'Brand Washing 'protesting the makers behind the action against the planned FTA TTIP and CETA . There is the additional power increase of large global corporations such as McDonalds, Chevron or Texaco fears have referred to the number of artists in their protest designs." More [HERE]

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Monday, October 24, 2016

take the words off advertising campaigns and what do they really say?

The premise of this project makes sense but in reality I don't think I get from these images what Hank Willis Thomas thinks I will get. That said they are disturbing in thier own way. 
In his exhibition 'Unbranded: A Century of White Women, 1915 – 2015,' Hank Willis Thomas strips text from ad campaigns to show how our ideals are really marketed to us. More [HERE]

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Friday, October 21, 2016

Tom Wiscombe redesigns the L.A. billboard (and is chosen over Zaha Hadid's proposal)

VIA: Archinect
Although Los Angeles has had its battles over supergraphics—those painted on advertisements that often stretch multiple stories on a building's facade—the billboard as a concept has received substantially less attention, unless the provocative imagery on it causes fender benders. However, Tom Wiscombe's proposal for digital, vertically aligned, two-sided billboards that allow people to walk inside of them injects new life into an otherwise sleepy structure, making them less car-centric and more about public space. More [HERE]

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Friday, September 16, 2016

No Free Walls Documentary

A few months ago I was given the chance to comment on the visual gentrification that has been transforming Bushwick for some years for a documentary called No Free Walls that just came out. In addition to the on camera interview, I did a little phone conversation a few days ago for the Complex website. Take a look below. 
Watch the full documentary [HERE] Read the whole interview [HERE]

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Giant E Ink Screens Turn Trucks Into Dynamic Rolling Billboards

VIA: Gizmodo
The giant E Ink displays, developed by Mercedes-Benz, Visonect, and RoadAds Interactive, are actually each made up of four 32-inch E Ink screens that are synced to function as a single three-by-five-feet display with a resolution of 1440 x 2560 pixels and 16-levels of grayscale. More [HERE]

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Wednesday, September 14, 2016

All the ads in this London subway station are gone ... and replaced with cats

When you pay the advertising company to replace ads with art or other public messaging you are reinforcing the belief that public space should be bought and sold to the highest bidder. I love this idea but I hate that it doesn't demand more.

VIA: CNN
If your dog travels with you, it might be better to avoid Clapham Common Tube station for the next couple of weeks. More [HERE]

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Tuesday, September 13, 2016

J-Crew "Ad-Takeover" Spoof Billboard

Charlie Todd of the infamous Improve Everywhere sent me some photos over the weekend of planes flying over the beach, in formation, to advertise Citibank services. He explained that he decided to craft the message after the final straw was drawn in the form of a giant LED billboard on the back of a boat, patrolling the coastline. We both rallied behind a "is there no place sacred" argument and went about our routine until he sent me these images yesterday from 27th and 7th avenue.
Who the fuck knows what marketing genius cooked up this doozy but it had to be someone from NYC that understands a pedestrians uniquely close relationship with the giant street level billboards operated by Contest Promotions, or whatever damn company has swallowed Contest Promotions in an effort to keep what was once an illegal business alive and well. Using what I can only describe as a physical tactic that is highly reminiscent of a few NYSAT pieces, this J-Crew ad acknowledges its "artistic" inspiration while gleefully engaging in full on viral marketing hashtag nonsense. Commercial media, and consumerist culture are a leach on society and a thief of creativity from the products created to the ways in which they are advertised.

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      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities