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This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Wednesday, November 13, 2019

"Who Is Gonna Pay For This Mess" in the Maine Arts Journal Quarterly

Huge thanks to the Maine Arts Journal for including my essay from the PublicAccess Zine in its entirety. As much as the PublicAccess Zine was about the artwork and media created by other people using the tools that I produce, that essay is an important part of explaining my thinking about cities, the energy they create and the desire we share to harness that energy for our collective good. 


There is a collective us, in particular when we speak of cities. Parisians and Paolistas. These are the names we use when our cities reach scale and we stop referring to ourselves as from somewhere and instead as part of something. I’m a New Yorker. All of a sudden the bustle on our streets hits a fever pitch and our collective attention pervades the air so heavily that contracts are drawn up to determine who will be responsible for the accumulation of all those eyeballs and what percentages will be offered in return. Out of thin air and a saccadic frenzy, value is created in the cohabitation of a shared plot of land.
Curly, Philadelphia, PA

Walk around any major metropolis and you will recognize the network of signs, often connected to public infrastructure, set up to mine this resource. Pay attention. 10,000 impressions a day. 10,000 attentions paid. Put a sign there. And so it goes, expanding outward from the centers of density until the attention dissipates and it simply isn’t cost effective to build a structure to focus our thoughts. Calculations must be made. Entrepreneurial businessmen must loose sleep chasing their imaginations.

Pedro Sega, Madrid, Spain

And yet this resource isn’t like the others. This resource is human. When you sift through the soil, I lose nothing, but when you dig into my mind, I lose my train of thought. See what you pay attention to is what you are thinking about, and what you are thinking about makes you who you are. The two inextricably linked. The development of your thoughts, a direct linear result of the things you have attended to along the way. Which is one way of saying that what we put in front of our faces should be worth the price.

Joe Boruchow, Prosperity Theology, Philadelphia

I guess we could simply decide that despite our numbers we don’t want to mine the hills of our attention, leaving us instead with extended vistas of avenues and alleyways. The absence of signification, a welcome respite from the daily intoxication of our mediated world. It’s a worthwhile consideration, like leaving some trees in the forest, or some oil in the ground. But ask a Muscovite or Angelista, whose attention has created so much potential, to leave untapped the bounty of their creation and you will understand why our cities look the way they do. A constant roar blankets our streets and our bodies vibrate in proximity to one another. Who could stop us from erecting signs?

Matt Starr, New York, New York, photo by Pete Voelker

Dr D, London

And so they appear one after another along the horizon, heavy machinery erected downtown to tap the ferment of our minds. Each bus shelter, every taxi topper, billboard, flyposter, lollipop, phonebooth, and info kiosk is an industrial excavator mining your thoughts, momentarily distracting the trajectory of our thinking and converting that moment into a valuable resource. In truth, I find the whole thing a bit miraculous, like a well that doesn’t produce unless we all stand around watching it. Look away and the flow stops, turn back around and a steady stream of value comes pouring out. This is the great alchemy of our cities and the foundation upon which to make our demands.

Robert Montgomery, Stavanger, Norway, photo by Mark Rigney

Today the lion’s share of the attentional resources collected in our cities are siphoned off and sold to advertisers. Promotion swoons for opportunity and an exorbitant amount of money is exchanged to orchestrate what we are thinking about, if only for a brief moment in time. Repeated over the geography and infrastructure of our cities, those brief moments cohere into a meaningful focus, the echoes of which reverberate in our heads. One could take issue with this fact, the echoing, and I do. It bothers me to think about all the neurons we have encoded with the rambling logic of commercial myopia. The sustained focus we offer up to the machinations of consumer culture. Remember that the price for the intrusion is not only our distraction, but the needing it leaves behind.

Dede, Tel Aviv, Israel

And yet the weight of these impositions pales in comparison to the forfeiture of our collective resources and the missed opportunity to let the combustion on our streets reflect the inner dialogue of our minds. As it stands now those advertisers, intent to arrest your eyes and momentarily lay the groundwork for your thinking, empty their coffers into privatized hands. Multinational landlords of our shared public spaces collect the bounty of our attention and haul it off to shareholders and investment bankers. Modest revenue sharing schemes and public infrastructure contracts obscuring the obvious fact that the electricity between us has quietly come to serve someone else.

ARRT!, Brunswick, Maine, Brooklyn Ad Box

As a New Yorker I am always surprised how the clarity of this grievance escapes us. Our willingness to squander the abundance produced by our cohabitation, given the limited resources with which we make due. But what if the harvesting of our collective attention paid for something more than a blanket of consumerist propaganda? What if the alchemy of living in such close proximity to one another, for crowded trains and bustling streets, for gathering together on an island, or building a life together at the rivers bend, was that the network of signs on our streets championed the public’s interests? Each bus shelter, every taxi topper, billboard, flyposter, lollipop, phonebooth, and info kiosk, an opportunity to think for ourselves.

Icy and Sot, Istanbul, Turkey

This book documents a small selection of posters made using PublicAccess keys. It is a crude attempt to daydream into reality a more utopic future and promote a fleeting revolution from which the incantations on our streets burst with locality. Those who participated represent a small portion of the public with the time and privilege to dedicate to such activities. It does not escape me that a democracy of our voices would look a lot different than the pages of this book. But these efforts guide my belief that there are new models on the horizon for the redistribution of what we create by being together, tightly packed and with so much to say. Models that tap the wealth of our collective project and offer it back up to us as raw material with which to shape new cities. Each sign, an opportunity to distract us from ourselves, in the search for one another.

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Thursday, November 7, 2019

Looking for Thrilling Public Art in New York City? Head to Your Local Bus Stop—ASAP

VIA: Artnews
A few months ago, I sliced off a tiny bit of my right index finger. I was talking on the phone and using a huge knife to chop cilantro (a fact mocked by my doctors and nurses, which is fair), and I ended up sporting a sizable bandage for quite some time. To avoid injuring the wound as it healed, I stopped biking and running, avoided crowded subways, and walked a lot—slowly. Elle Pérez’s current Public Art Fund project came along at just the right time. Titled “from sun to sun,” it has brought prints of 16 of the artist’s intimate photographs to bus shelters in all five of the city’s boroughs. It’s a project that rewards long strolls. More [HERE]

Friday, October 11, 2019

'Mindless growth': Robust scientific case for degrowth is stronger every day

Degrowth strategies say we should "limit advertising in public spaces to liberate people from the psychological pressure for needless consumption." as a part of redistribution of economic equity. 

Once confined to the small scientific community of climate researchers and ecological economists, the idea of degrowth is now blazing into the mainstream. Not surprisingly, people are trying to figure out what to make of it. Is it an inspiring idea that points the way to a better economy? Or is it a mad notion that’s sure to plunge us all into poverty? More [HERE]

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Monday, October 7, 2019

»twentyfourads« Ausstellung/Exhibition in der Kapriole

VIA: RBNSHT

Follow the link below to see artists do ad takeover work by simply screen printing on the ads directly on the street. Now thats just plain fun. More [HERE]



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Saturday, October 5, 2019

Feeling Lonely? Perhaps You’d Like to Talk to Some Strangers

A few months back I attended a Tea With Strangers in my research for the Talk To Me project and empathy machine that runs on old advertising infrastructure. I am interested in the connections and community that is built when two people that do not know each other come into contact, if only briefly, and how that alters the way we live in the world. Tea With Strangers is 3 hours and I couldn't recommend it more. As John Cage once said, "To make the world a better place, spend time with people you haven't met" Amen.

VIA: The New York Times
When Ankit Shah graduated from college and moved to the Bay Area in 2013, he didn’t know a single person there. Hungry for connections, he asked his Facebook friends to ask their Bay Area-based friends if they’d like to have tea with him, a stranger. More [Here]

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Wednesday, October 2, 2019

Anais Florin For Bien Urbain

A few years ago I went to Bien Urbain to do some workshops and install some artwork of my own. This festival is known for their support of alternative concepts in public art and civic engagement despite the fact that it takes place in a relatively small town in France where one would expect a more provincial attitude towards art and culture. The team did not disappoint and they continue to push and defend interesting projects as they look forward to thier 10th year running. When I left Besancon I made sure to leave a set of keys behind for anyone who might want to use the advertising infrastructure for thier own messaging. Over the years a few people have done so, including Quentin Coussirat whose experience as a graphic designer and artist made incredibly thoughtful and subtle interventions. More recently Anaïs Florin took the access to public space much more literally, launching a campaign and art project to defend the Les Vaîtes worker gardens that risk extinction due to real estate development. It seems wherever you are, some things change and some things always stay the same. Read more about Anais' project below. 



Now that we completed the documentation of Anaïs Florin great project from last Bien Urbain festival, it's time to share it with you.

10 min. video (english subtitles available!): https://vimeo.com/358080128 
riso zine: http://bien-urbain.fr/fr/boutique/anais-florin-nos-jardins/
all the pictures and the project context (in spanish): https://anaisflorin.com/Nos-jardins

Anaïs is from Valencia and was invited by Hyuro to be part of the festival. She spent four days here in Besançon, three months following the issues of this local territorial fight and then one month going everyday to feel, talk, and share with gardeners about their relation to the place.

Les Vaîtes is a green place where workers used to have more or less official gardens since decades. It's a forest inside the city where it was impossible to build houses until the local government decided to sell the place to private promoters in order to build an "eco"district. Since more that 10 years, the neighbors were fighting the housing project for several reasons (to keep calm, because the feared the idea of new people coming...) and a new generation of eco-activists motivated by gardening and climate change issues helped to stop the demolition works when it started. Anaïs came in that moment where the city council and promoters were upset, the eco-activist asking themselves if the place should/could became a kind of "ZAD" and the old/immigrants gardeners were a bit lost concerning this new paradigm of civil disobedience.

After spending each day on site, taking pictures and speaking with everyone, she decided to highlight this struggle by a tribute to the place: printing 25 pictures of the gardens, painting on the sentence "Les Vaîtes before the eco-discrict" and put them illegally in city center busstops and lolipops. She also glued on 2 billboards on the border of the gardens, with sentences from the gardeners "Touching the earth is always a highlight, it's soothing. Here we work with the living. Gardening is tenderness, it feeds the eyes, it feeds the heart."

No need to say that the mayor was upset again, and that it empowers a lot of people to think/discuss/discover this local subject in a very different way than press or activism propaganda.

We released the zine for the climate strike and will soon screen the video at the gardens, sharing ways of dealing with fights/art with a theater group working on the same place/story.

It's Anaïs project but obviously a great and lovely team helped her on. Thanks to all.

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Friday, September 20, 2019

Guerrilla Subway PSAs Urge Riders Not To 'Snitch' On Farebeaters

VIA: Gothamist
The MTA's hectoring poster campaign aimed at combatting fare evasion is getting a radical makeover, thanks to an anonymous group of New Yorkers with a simple message for their fellow riders: "Don't snitch. Swipe." More [HERE]

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Thursday, August 22, 2019

Hate Those Floating Digital Billboards? New York Just Banned Them

Depending on your point of view, they are either miracles of modern marketing or a heinous eyesore on the city’s waterways.Either way, the digital billboards that had been plying the East and Hudson Rivers over the last several months may soon be a thing of the past, as Gov. Andrew M. Cuomo signed legislation on Monday to ban them. More [HERE]

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Sunday, July 28, 2019

‘THEY LIVE / YOU WILL’

My colleague Bill Posters wrote an incredibly important essay outlining the main points of interest for the anti advertising, pro civic media movement. Please read it!

His writing shows us that while the out of home advertising industry acted as the fuel for neoliberal capitalism and helped sustain the post war growth of American consumerism, we have entered a new epoch that makes the incantations of billboards and bus shelters look quaint in comparison. Dataism and the rise of behavioral data collection, because of its accuracy and pervasiveness, threatens more than the sanctity of our shared public public spaces, but will likely influence fundamental aspects of our collective social behavior in ways that will drastically alter society as we evolve into the future. It's fucking scary. What happens when the data exhaust you produce is so granular that Spotify can accurately predict when you are in a bad mood? And what then when Spotify realizes that your consumption drops in those moments of aggression and actively makes decisions to prevent that behavior from diminishing your capacity as a consumer? Now extend that type of influence over all networks and all devices and you see a human being pushed and pulled in ways that it cannot see, and cannot control, all to increase ones predictability as consumer, and you start to see how over a few hundred years the nature of society is fundamentally changed as people become more and more tuned by the needs of those in control of the data we collectively produce. Like a meteor on a collision course with earth, you don't change a society by blowing it up, you send out a small satellite to slowly push the course of its direction over many years and watch as the final destination finds itself far of course. In one case we all sign in relief, in the other we loose our free will to the corporate entities that control the data of our lives. 
Nada, played by Roddy Piper, picks up a pair of black-rimmed glasses and puts them on, but these are no ordinary glasses, these glasses are X-Ray specs. Immediately they détourne all forms of corporate propaganda that he casts his gaze at—the billboard advertisements, magazines, and television programmes all change. All are subverted to reveal an alternative truth (in essence), making the invisible visible, revealing in the process the hidden infrastructures, architectures and power relationships that exist between corporate and state level actors—in the case of They Live aliens, and their subjects—citizens of the US. Everyone is asleep, Nada is awake.
More [HERE]

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Friday, July 26, 2019

You Are What You Watch? The Social Effects of TV

The adage shouldn't be you are what you eat, or in this case, you are what you watch, but rather you are what you attend. It is a simple concept that we would like to be able to escape but its the nature of reality. If we cover our cities in advertising, we spend time attending that advertising, and the messages and ideas behind them become us. Don't fool yourself into thinking you can ignore them, or simply beat them at thier game. It simply isn't how things work.
Other than sleeping and working, Americans are more likely to watch television than engage in any other activity. More [HERE]

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Thursday, July 25, 2019

Advertising Shits In Your Head, US Edition.

Our good friends at PM Press have put together an American version of thier best selling "Advertising Shits In Your Head" UK publication. With Interviews, tutorials and insightful knowledge about advertising and its pernicious influence, ASIYH is a fantastic read and a great present for young minds and public space activists. If you can help support the Kickstarter campaign please do what you can to insure this publication makes it to press. 
Advertising Shits in Your Head calls ads what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the ads that control us. More [HERE]

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Wednesday, July 24, 2019

FaceApp Shows We Care About Privacy but Don’t Understand It

I have been posting a lot of articles on data privacy because it related directly to my interest in outdoor advertising and the influence industry as a whole. While advertising and OOH advertising more specifically tried to greet you where you were in an effort to capture your attention and influence the trajectory of your thoughts, your digital data exhaust is being used to predict in more accurate ways than you can imagine, your emotional and psychological profile at any given moment in an effort to serve that influence to you on a device you have already given your undivided attention. The goal, like advertising is not mind control, but the subtle nudge of outcomes. Don't demand a society that bows to consumer culture and finds itself so deep in the forest of capitalism that we cannot see our way out, but rather slowly push us there over generations by making each moment of each individuals life more likely to involve a consumer interaction. With enough data, this doesn't become a hypothetical but an inevitable outcome of a society that has allowed our daily lives to be subtly influenced by the needs of capital over the needs of our society. 

VIA: NY Times
FaceApp, a mobile face-editing application, has all the necessary components for a viral privacy scandal: a catchy concept, celebrity users, a mysterious company and a stampede of public interest.

Here’s the rundown of FaceApp’s 15 minutes of fame: A viral app lets us see what we might look like as a wrinkle-laden 75-year-old. Users click “yes” on the terms of service without looking, and start snapping and uploading pictures. More [HERE]

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Tuesday, July 23, 2019

Anaïs Florin – “Les Vaîtes avant l’écoquartier” #1

A few years ago I participated in Bien Urbain in Besancon France. After installing a bunch of pieces around town, I then held a workshop. Participants of the workshop made thier own posters and then as a group, we went out and put them up together without permission from the city. The basic idea was that you had to put up your own poster so that you broke that barrier between you and your shared public environment. With the entire group watching, there was a sense of safety in numbers that made it much easier for people break the rules, not to mention you didn't want to be the one person in the group that decided to chicken out in front of your peers. It was a really fantastic experience and everyone came away with a grin from ear to ear and plans to do more actions in the future. I left a set of PublicAccess keys for the Bien Urbain team and since then there have been several projects that have taken advantage of them. Quentin Cousirrat recently made me aware of a project by artist Anais Florin who made the advertising space around Besancon integral to her participation in Bien Urbain this year. Unauthorized civic media production seems to be a small but vibrant part of the Besancon public life. 
Leaving keys in cities and then years later seeing them still in use makes me incredibly happy. While I do enjoy making the keys, it can sometimes seem like a chore. When I run out of keys I spend several days restocking them by hand cutting, milling and welding all of the parts until I have enough to last another year, or sometimes just a few months. People purchase the keys for between 25 and 30 dollars, which seems like a lot, but after materials comes out to between 10 and 15 dollars for what can be several hours of work depending on which key. I don't really exhibit these functional sculptures, they just go out in the mail and I never see them again. What I do see are projects like this, which make all the time behind the drill press, boring out the centers of 6mm Hex bar, well worth the effort. 
Anaïs Florin focuses her attention on places, on their history, their transformation and the struggles associated with them. Her practice mixes art and activism in a listening dynamic and a benevolent collaboration with the people of the territory.

For the 9th edition of Bien Urbain, she intervened in the Vaîtes district by meeting the gardeners who defend this place. Her first work, “Les Vaîtes avant l’écoquartier” (“The Vaîtes before the ecodistrict”) was a collection of 25 photographs put in billboards and bus shelters in the city center and the tram line linking it to the Vaîtes district.
More [HERE]

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Wednesday, July 10, 2019

Reclaim - Artist Initiated Reclamation of Public Space Using Your Money

While I love the idea of reclaiming public space for the artwork and other civic media platforms, I have a hard time with projects like this. Basically the idea is to buy up as much advertising space using crowdfunding and private funds in order to display more appropriate content for our shared public spaces. But why would we pay for something that is inherently ours and somehow has ended up through no fault of our own in the possession of a private corporation? Seems like paying to get your lunch back from the schoolyard bully.
Reclaim is a collective of individuals initiating an award in Cologne that redefines public space as a place for art. From 20th to 30th of September 2019, billboards are rented and made available to artists as their individual exhibition space. [VISIT SITE HERE]

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Monday, July 8, 2019

Opinion | I Used Google Ads for Social Engineering. It Worked.

While I love this project and it's goals,  redirect ads are still redirect ads that dupe you into seeing content you weren't looking for, placed there by someone who paid to influence your opinion. It may seem like a callous thing to say but I'd prefer we keep people from pursuing extremist lives by nurturing our citizenry with racial equality, economic fairness, and social justice that creates a sense that we are all in this together. I think the fair distribution of the immense wealth created by the human project would go a long way to combatting outsiderness. I believe it would inevitably come with racial and social justice as distribution would require us to face inequality. Some say that the competition which capitalism creates is what fuels our creative impulse and pushes society forward. The ingenious of humanity tied to the need to work harder and beat out your fellow man. I think that logic is a not so veiled attempt to hide the greed that undermines our social contract in its current form. While I am all for redirecting the suicidal to prevention, or extremist behavior towards the true costs of such pursuits, I wish we didn't have to do it by paying to manipulate the populous, because most manipulations just aren't that altruistic. 
Kevin Hines had one thought as he plummeted toward the Pacific Ocean: I can change anything in my life except the fact that I just jumped from the Golden Gate Bridge.

“One sentence could have stopped me,” Kevin wrote. “Had any one of the hundreds of passers-by engaged with me, it would … potentially have showed me that I had the ability to choose life.”
More [HERE]

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Sunday, July 7, 2019

Selling Your Private Information Is a Terrible Idea

As the tools of manipulation become more heavily driven by the data we create through our online, social, and physical interaction with the digitized world, its incumbent on us all to think about not only our ownership of that data, but how inalienable it is to our own being.

VIA: The NY Times
“Claim Your 31st Right,” declares the #My31 app’s splash screen. “Review, share, and confirm your HUMAN right to your data as your property.”
More [HERE]

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Tuesday, June 18, 2019

In Stores, Secret Surveillance Tracks Your Every Move

VIA: The New York Times


Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: “10 percent off your favorite yogurt! Click here to redeem your coupon.” You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know? More [HERE]

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Sunday, June 16, 2019

Proposed State Law Could Put LED Billboard Boat Company Under Water

VIA: Gothamist

The as-yet-unsinkable LED billboard barge that appeared off the coast of Manhattan last year—since earning near universal condemnation from waterfront-loving New Yorkers—may soon find itself the target of a statewide ban. More [HERE]

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Thursday, June 13, 2019

A Fake Zuckerberg Video Challenges Facebook’s Rules


SAN FRANCISCO — Two weeks ago, Facebook declined to remove a doctored video in which the speaker of the House, Nancy Pelosi, seemed to drunkenly slur her speech. Over the weekend, two British artists released a doctored video of Facebook’s chief executive, Mark Zuckerberg, as a sly comment on the spread of false information online. More [HERE]

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Wednesday, May 29, 2019

Advertising as a major source of human dissatisfaction: Cross-national evidence on one million Europeans

VIA: VOX EU


Chloé Michel, Michelle Sovinsky, Eugenio Proto, Andrew Oswald 27 May 2019

Although the negative impact of conspicuous consumption has been discussed for more than a century, the link between advertising and individual is not well understood. This column uses longitudinal data for 27 countries in Europe linking change in life satisfaction to variation in advertising spend. The results show a large negative correlation that cannot be attributed to the business cycle or individual characteristics. More [HERE]

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Wednesday, May 22, 2019

A MARKETING CAMPAIGN AGAINST ADVERTISING

Below is a wonderful essay by RJ Rushmore for Monument Lab. Im not sure how much RJ is aware of the writing of Jeff Ferrell but his sentiments echo a lot of Jeff's criminological research. Pigeon holed by the anti advertising title, most anti advertising activists are actually trying to imagine what might replace the commercial images that surround us if given the chance. RJ is well aware of this and like a lot of us, trying to figure out how to recontextualize what he is doing so that it broadens his demands and has more potential to change not only our streets, but fundamental ways in which we interact and exist with one another. Fantastic.

VIA: Monument Lab
Skateboarders refuse to see the city as intended. It is a playground. It is theirs. Every curb, bench, and set of stairs is a potential skateable object. Even though I put down my own skateboard around age 15, that mindset stayed with me. Skateboarding gave me a gift: the inclination to resist the pressures that cities feed us to be passive. As I've spent the last decade alongside artists who intervene in public spaces (be that through street art, graffiti, public art, or street performance), that inclination has matured, evolved, and became the driving force behind my work as a writer and curator. More [HERE]

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Wednesday, May 8, 2019

Rushing to Top Up Your SEPTA Key? You’ll Have to Watch This Ad First

It’s a rare thing, these days, to find a true example of what marketers call a captive audience. It used to be the case that an advertiser could slap an image along the inside of a subway car, and your options were essentially twofold: Distract yourself with a book or magazine, or give the ad a read (or three). It’s not like you had anything better to do as the train rumbled along. More [HERE]

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Tuesday, May 7, 2019

Payphone-Replacing LinkNYC Kiosks Not Generating Projected Revenue

Intersection seems to be loosing money on their LINK NYC project by failing to meet projected ad revenue targets and essentially having to pay the city to operate a public infrastructure. This yearly loss doesn't even account the initial installation cost of development and hardware. It would seem like this business deal was a bad idea. And yet, Intersection continues to rapidly expand into other markets like London, Newark, and Philadelphia. What this article fails to mention is LINK NYC was never about the ad revenue but rather the data collection and Google's long term interest in harvesting the digital exhaust produced by cities. New York and most other cities aren't foolish enough to go all Quayside and render Google ground up control, so Intersection is going at it piecemeal. If the LINK NYC towers loose a few million on advertising, that is a small price to pay for the access to NYC's streets and the behavioral data that can be collected at scale with such a massive public infrastructure deployment. And dont think that traditional advertising is the only revenue source. The sale and use of behavioral data is incredibly lucrative and probably the main source of projected income as traditional forms of consumer manipulation give way to softer forms of quiet influence that leave us wanting without a clue where the wanting came from.

During a February 2016 press conference, Mayor Bill de Blasio made the first phone call on New York City’s first LinkNYC kiosk, stationed at the corner of 16th Street and 3rd Avenue. “It will be the biggest and fastest network in the world, and completely free of charge. And one thing I know about my fellow New Yorkers, they like things that are free of charge," said de Blasio. More [HERE]

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Wednesday, May 1, 2019

New York Bans Alcohol Ads on Most City Property

Advertising through repetition makes more likely that you will do something. It is an exercise of soft power that tips the scale one way in favor of those doing the advertising. Like the house at a casino. They don't win all the time, but the odds are in their favor. Advertising doesn't make you do something, but it makes it more likely. Considering alcohol has it's own addictive pull, we probably shouldn't give it any more advantages.

Eighteen months after the Metropolitan Transportation Authority banned alcohol advertisements on New York City buses, in subway cars and in stations, the City of New York has followed suit, instituting its own ban on most city-owned properties. More [HERE]

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Monday, April 29, 2019

The War on Messaging: Advertising and the Fight for Your Attention

Very Excited to be on a panel with my colleagues and good friends RJ Rushmore and Katherine Lorimer, Moderated by Josh McPhee on May 2nd at 7pm. We will talk briefly about our individual projects and relationship to the ad takeover world and then open it up to Josh and the audience to delve deeper into the efficacy and motivations of ad takeover work. Please come out and support our work and the Moniker fair which has been kind enough to host us. 

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Sunday, April 28, 2019

VIA: Places Journal, Sam Bloch
As the sun rises in Los Angeles, a handful of passengers wait for a downtown bus in front of Tony’s Barber Shop, on an exposed stretch of Figueroa Street near the Pasadena Freeway. Like Matryoshka dolls, they stand one behind another, still and quiet, in the shadow cast by the person at the head of the line. It’s going to be another 80-degree day, and riders across the city are lining up behind street signs and telephone poles. More [HERE]

Neo Nazi Ad Takeover's in Berlin

Friends made me aware of the fact that an Identitarian group in Berlin had hijacked some ad space for thier refugees go home messages. It obviously upset a lot of people and an interesting Reddit conversation started [HERE]

While I in no way agree with the hate filled rhetoric and behavior surrounding protectionist solutions to economic and social unrest, not to mention the outright racism at the heart of most of these beliefs, I do see a place for the messages in public space (if only briefly). For me the public environment is an opportunity for expression and that does not come with censorship of certain ideas and individuals. It is a democratic space in which all can be heard and all can react to the ideas each of us put forward. No one group should dominate the civic media environment.

That said, I would expect these messages to be removed immediately by citizens who saw thier hate speech for what it is. I think that by negotiating our shared public spaces together we learn about eachother, react to one another, and then learn again. In the end, what gets left on our walls is who we truly are and so the negotiation is as important as the content.

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Friday, April 26, 2019

Subvertisers for London

Our good friends at Dog Section Press just released a short documentary on the radical subvertising that has been happening in London for the past few years. It is a fantastic look at some of the politics and actions of a unique group of activists trying to change the conversation on how we co-curate our shared public spaces. Give it a watch and let us know what you think. 
Watch Film [HERE]

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Wednesday, April 24, 2019

Vi kan bedre (We can do better)

Our friends in Norway are launching a Subvertising campaign to coincide with their national Holiday. There is an open call for submissions and I highly suggest you try to support them if you can. If you are paying attention to the work of advertising, you will notice the growing list of groups and projects aimed at tackling the commercial abuse of our shared public spaces and the lack of civic dialogue afforded to those spaces because of the monopoly commercial media has on them. It is wonderful to see one more group added to the list and I look forward to seeing their project in action. 
Vi kan bedre (We can do better)
250 artworks - 5 cities - 1 day
Summary
Vi kan bedre (We can do better) is a nationwide day of action that will see 250 adverts replaced with art in five major cities across Norway on May 17th.

What?
A utopian art project that aims to stimulate conversation about what ´we can do better´ to uphold the values celebrated on Norway´s National Day.
The coordinated day of action follows the time-honored traditions of ´subvertising ´ (subverting advertising), ad-hacking, culture jamming and more as a means of reclaiming the city as a co-created space. 
We believe the time has come to celebrate the values we share as Norwegians while revealing the self-interested forces undermining them and are calling upon all proud Norwegian's to practice what they preach by supporting this campaign.

Why?
We believe that the visual realm in public space belongs to everyone, not just the businesses and organisations that can afford to rent our attention. We believe that public space should be a forum for dialogue, debate and the exchange of ideas, not least on May 17th. 
Inequality, pollution, climate change, mass extinction; all these problems are caused by the processes of consumer capitalism, which is fuelled by advertising. 
Whether it's the recently approved copper mine in Kvalsund in the Arctic Circle; the dumping of mine waste in Repparfjord on the coast of the Barents Sea; or the overall increase in oil and gas production - set to hit a new peak level in 2023 - the changes we are witnessing to both the natural environment and civil society concern us all.

When?
Advertisers calculate the value of a campaign based on the number of people (or eyeballs) that see it. As such, there´s no more valuable day for outdoor advertising than 17th May, when whole cities and communities take to the streets for a day of parades and celebrations to mark Norway's independence.
How?
Artists, activists, designers, illustrators, photographers, writers, poets from all backgrounds are invited to submit their artwork through an online submission process administrated via our dedicated website: www.vikanbedre.com
             
Our crowdfunding campaign aims to raise 35,249kr to cover the cost of professionally printing and distributing 250 large-format prints to 5 Norwegian cities where they will be installed by our teams prior to May 17th. 
Pictures of the installed artworks will be uploaded to social media using the hashtag #vikanbedre as well as circulated to all of our backers via email.
Each artwork will also be made available for download, for free, after the action on May 17th via our dedicated website: www.vikanbedre.com 
Who?
Vi kan bedre (We can do better)is a not-for-profit platform created by a dedicated group of volunteers made up of artists, activists and environmentalists who love the country of Norway and what it represents.

Contact
For more information, please visit: www.vikanbedre.com

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Tuesday, April 2, 2019

Ads in Wonderland

Matthieu Lietaert sent me this link to his most recent documentary on advertising persuasion in the modern age. Please take an hour to watch and support this much needed critical thinking. 
Have you ever wanted to discover the behind the scenes of marketing persuasion? To know what technologies and scientific methods are used to unveil your consumer black box? ADS IN WONDERLAND gives the floor to those who create advertising: CEOs of advertising agencies, neurosciences experts, industrial psychologists, and data engineers. It also let whistleblowers and activists highlight the dangers of this revolution for our planet and for democracy. After ADS IN WONDERLAND, you won’t see your daily ads the same way you used to do… Watch Movie [HERE]

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Saturday, March 30, 2019

How Much Longer Is That Floating Billboard Going to Ruin My View?

The audacity of one man deciding what should and shouldn't bother people so he can continue to profit off of thier grievance is remarkable... and then entirely not when you consider the business model of distracting the public for private profit. 

Months after a Florida-based company began sailing digital advertisements on the Hudson and East Rivers, the city has filed a lawsuit seeking to stop them. More [HERE]

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Friday, March 29, 2019

Waiting for a Bus? Time to Enjoy a Taste of Art

While I obviously have an issue with PAF and JCD as the curators of our civic media environment, I am very happy with curator Katerina Stathopoulou's choice for this project. Public space should be used by, and be representative of, the citizens who live in our cities. Elle Perez's work will no doubt bring us a deeply personal group of portraits that reflect our city back at us in all its beauty and nuance.

VIA: The New York Times
This summer, 100 city bus shelters will be transformed into platforms for an exhibition of work by a New York-based photographer, Elle Pérez. More [HERE]

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Monday, March 25, 2019

City Councilmembers Propose $100,000 Fine For 'Hideous' LED Billboard Boats

VIA: Gothamist
The allegedly illegal, unquestionably irritating LED billboard seen floating through NYC's waterways in recent months could soon incur a much steeper fine from the city — assuming, that is, authorities ever get around to enforcing the law the advertising company is believed to be violating. More [HERE]

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Tuesday, March 19, 2019

Meet the Flintstone House, a Home So Odd It Was Declared a ‘Public Nuisance’

This article isn't about advertising but I was struck by one of the last paragraphs and how similar in sentiment it is to my thinking about outdoor advertising in most cities. 

“The panel cannot support a project that proceeds on a ‘build first, ask for permission later’ basis,” the order said. Ms. Fang’s improvements, the panel added, were “designed to be very intrusive, resulting in the owner’s ‘vision’ for her property being imposed on many other properties and views, without regard to the desires of other residents.”

In this San Francisco Bay town, rich homeowners cry foul over the fact that a visual intrusion has sullied thier airspace, contributing to thier discomfort in thier living environment. This house, despite what you may think of it, does not demand anything more than a billboard would and yet we allow private landlords in cities to sully our shared public spaces without hesitation. 

VIA: NY Times
A small town in the San Francisco Bay Area is apparently unamused by improvements that one of its high-profile residents has made to a distinctive property known as the Flintstone House. More [HERE]

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Monday, March 18, 2019

THESE DIGITAL BILLBOARDS ARE DESIGNED TO COMBAT COMMUTERS' ANXIETY

VIA: Ad Age
There's more awareness than ever these days of stress and mental anxiety--but could outdoor media help to fight it? More [Here]

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Tuesday, March 12, 2019

Street Art Used To Be the Voice of the People. Now It’s the Voice of Advertisers.

We know this story but Christine wrote a nice addition to the growing number of articles on the topic.

VIA: In These Times
Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor advertising passing as street art. The ban remained in place until a 2013 ordinance overturned it and set down strict new rules prohibiting commercial messages in street murals. More [HERE]

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Friday, March 8, 2019

Urban Subversion and the Creative City


I thoroughly enjoyed the first half of Oli Mould's Urban Subversion and the Creative City. His explanation of The Creative City Paradigm was thorough and accessible. I learned more about how the neoliberal policies of disinvestment laid the ground work for the global competition between cites that has been at the heart of Creative City strategies and other forms of urban regeneration which privilege developers and investment over the citizens of our great metropolises. He clearly explains how culture and ultimately creativity were used to attract tourism dollars, private investment, and other forms of support that kept many cities viable as states left them for dead with austerity measures that were simply untenable. As culture grew to represent a valuable commodity amongst competing cities, new forms of urban regeneration strategies were pitched around the Creative City concept most famously championed by Richard Florida. These strategies, disguised as calls for more creativity and creative approaches to city building, provided a framework for capitalist accumulation through the development of economically depressed neighborhoods whose "regeneration" could yield huge profits as investors bought low and sold high, often with huge incentives from competing cities who had neglected these neighborhoods in the first place. It is a pretty bleak view of city development that highly favors the capitalist over the citizen, always under pressure to carve out thier own existence in a system designed to extract as much value from them as possible with the expectation that your individual tenacity will replace the ever decreasing opportunity and safety net that we once held up as a bulwark against total domination by economic precariousness.

But then again we all know this. In a society that is erected on the concept of individual competition over mutual aide, getting fleeced by your neighbor is expected behavior and those that have the capital to amplify thier con job do well. In New York we have resorted to insane tax breaks to incentivize developers to create affordable housing. Makes perfect sense. If the objective of a developer is to make money, there is no incentive to build affordable housing that makes less money than luxury housing. That's individual competition at work. If the objective is to get as many people into homes as possible so they can have stability and all of the productive benefits that go with it, then that is mutual aid. They are kind of mutually exclusive and all the incentives in the world wont change the fact that we privilege profit over people as an underlying theme to our social order. Plain and simple.

As a prescription, the second half of Oli Mould's book asks us to consider a creative city with a lower case c. One that defies the market processes of neoliberal ideologies and remakes cities for people instead of profit. It all sounds fantastic except like most other theses on the topic, the prescriptions are tactics like Derive and flanuerism, yarn bombing, and parkour, which stand as legitimate contestation to a mode of thinking that is extracting huge surplus value from our cities and communities on a daily basis. These lines of flight, it is presumed can be followed long enough that they lead us to different cities in which the neoliberal agenda is usurped by new forms of social relations based on truly creative endeavors that exist outside of capitalist imperatives. Desire production, endeavors to produce novel ideas and concepts that happen without a monetary incentive. My own anti advertising efforts are no more effective than any of the examples Oli gives, and they seem mostly to "keep the water moving" so things don't ice over and become impenetrable. It is depressing that in the face of such overwhelming forces of wealth monopolization and social inequality, our remedies (mine included) are art projects and the fanciful dreams of psychogeographers. Im not smart enough yet to see better answers but with problems as big as Oli Mould is showing us, we need better options for resistance if we are going to win the fight for better cities that serve citizens over profit and see the generation of wealth created in our great metropolises as the product of everyone that lives there.

Now don't get me wrong, read this book. I am particularly ornery as of late because I too am faced with a monumental problem that doesn't seem to have an answer. Mainly, how is my work contributing to the greater good and if it is, does the minimal effect it has warrant my time and energy. The problems Oli points out are real, but also part of a much larger system of domination that prevents the distribution of value created by humanity to the entirety of the the human population but instead offers up arguments for why some innovators should horde the majority of that value for themselves. As I looked for cracks of resistance, I saw autonomous thought as a good battleground to wage a fight. Advertising and the persuasion machine it represents not only negatively influences our behavior and increases our desire for individual competition over mutual aide, but it also drowns out any other ideas that might occupy our minds which run counter individual interest over collective interest. If we could just get control of the reigns and create more democratic civic media environments where inequality could be laid bare instead of disguised, we might have a chance. And yet that terra firma is now turning to mush under my feat. What once looked like a a clear and present danger to be confronted headlong has been usurped the behavioral modification techniques of surveillance capitalism, opaque beyond our wildest dreams because its form is too vague to outline as of yet. Unless that is Shoshana Zuboff's new publication can begin to define the edges, and the new frontier on which we can resist.

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Thursday, March 7, 2019

A Mess on the Sidewalk

When traditional outdoor ads were replaced with screens I bemoaned the upgrade as a more insidious distraction that was simply harder to ignore as our brains trained our eyes on thier movement. When LinkNYC went in on the streets of NYC, I thought that it would be another opportunity for more distraction but that at least it would come with a touchpad and free phone calls. What has become clear in the first years of LINK's deployment is that is has no interest in traditional advertising whatsoever. Made up of #artonlink and "fun facts" about NYC, the majority of content displayed is a benign sedative obscuring the less obvious data collection practices being employed. No longer is the material of persuasion a physical image designed to cause some affect, but rather the collection of your data which can be used to more subtlety influence who you are and what you want. We are entering a fantastically dystopian era where the tools of persuasion go "underground" and we are all left wondering why we want a Coke so bad even though we haven't seen the curly font on a bright red background for years. 

WHEN SIDEWALK LABS, a “smart cities” start-up launched by Google, made its Toronto debut in October 2017, a torrent of global adulation followed. Over the next few weeks, Sidewalk choreographed events featuring luminaries such as former Google chairman Eric Schmidt and Sidewalk founder and CEO Dan Doctoroff. There was even a cameo appearance from Canada’s hipster prime minister Justin Trudeau, whose Liberal government is investing heavily to attract innovation-driven companies to Canada. More [HERE]

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Tuesday, February 19, 2019

Up-And-Coming Artists Transforming Parts Of SEPTA Subway Stations

VIA: CBS Local Philadelphia

PHILADELPHIA (CBS) – Every day Philadelphians are bombarded by advertisements. They’re on their phones, TVs and buildings. But would they feel differently if the ad space was actually art space? More [HERE]

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Thursday, February 14, 2019

HUF AND ERIC HAZE TEAM UP FOR COLLABORATIVE NYC MURAL

There is no line between commerce and art these days because they have the same goal. Ideas and integrity are a thing of the past as we all desperately try to make it in a world that is increasingly competitive and precarious.

VIA: Juxtapoz
To coincide with HUF’s most recent NYC-inspired Spring 2019 collection, the apparel and footwear brand has teamed up with renowned graffiti-artist Eric Haze on a mural installation in the city. More [HERE]

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Tuesday, February 12, 2019

The Clandestine Cultural Knowledge of Ancient Graffiti

It is interesting to think of a time when urban scrawl was less an offense and more a part of the everyday. It reminds us that the invention of outdoor advertising as it pertains to public infrastructure has drastically altered our cities by creating a vast network of privatized sacred space untouchable to the normal citizen. This sacred space makes anything outside its boundaries profane, an unintelligent interruption to the ordered logic of a public environment where messages have their rightful real estate and anything else is an intrusion.

It makes me think that while there may not be a direct connection, the distance between the urban neglect and lack of investment in our cities and the invention of the JCDecaeux model of privately financed public infrastructure paid for by advertising isn't far. Neoliberal policies that favor privatization have always taken advantage of our sites of degeneration to maximize profits. Take gentrification as a prime example. Neighborhoods that are neglected over many years have depressed values and thus maximal profit potential for investors who guise thier wealth extraction as regeneration.

The same goes for the outdoor advertising world. lack of investment in the public environment in general, and more specifically bus shelter infrastructure created an opportunity for wealth extraction. We will "regenerate" this space and in the process create an unprecedented opportunity for profit. Some 50 years after the JCD models invention, talk of undoing the relationship between public infrastructure and advertising is almost unheard of an a long stretch for even the most liberal of voices.

VIA: Hyperallergic

Saqqara is an ancient Egyptian site that was used for burials over thousands of years. Of these, the most famous is the Step Pyramid of Djoser (a king of Egypt’s Third Dynasty) built roughly 4,700 years ago. Visit there today and one of the things you might see, in a building near the Step Pyramid, is a room with glass that protects an inscription. Not any ordinary inscription, this is actually tourist graffiti. Why protect graffiti? As it happens, this example of graffiti was left by a tourist at the site over 3,000 years ago. More [HERE]

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Monday, February 11, 2019

Right-wing extremists hijack advertising space in Berlin

I know I don't agree with the message but I am all for an open and democratic public visual environment.

VIA: Rbb 24
Activists of the far-right "Identitarian Movement" have plundered billboards of Wall AG in Berlin. They exchanged existing advertising with their own posters at several locations. This warns the movement observed by the constitutional protection, among other things, from a suspected infiltration. The action was carried out according to the Identity movement in other German cities. More [HERE]

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Friday, February 1, 2019

Factcheck: ‘Eén reclamebord verbruikt evenveel energie als drie huishoudens'

While it is poor form to have your facts easily misinterpreted or refuted, the fact that this article concentrates solely on debunking the specific amount of energy an advertisement uses and not on the underlying premise of the argument seems short sighted. We need to make smart choices about the way we use our collective resources be they energy or our attention. The fact that we use any resources on the promotion of commercial media in our shared public spaces should be the question at hand, not how much.

VIA: Bruzz
De posters van Act For Climate Justice moeten de aandacht trekken en dat is alvast gelukt. Niet alleen in Brussel, maar ook in Leuven, Gent, Oostende, Antwerpen, Namen en Luik werden ze in de nacht van 29 op 30 januari opgehangen op elektronische reclameborden. Naast de claim over het hoge energieverbruik wordt opgeroepen massaal de betrokken ministers rechtstreeks aan te spreken. Dat kan via de website wakeupyourministers.be. More [HERE]

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