Eduardo Moises Penalver & Sonia Kaytal Property Outlaws: How Squatters, Pirates, and Protesters Improve the Law of Ownership Barbara Ehrenreich Dancing in the Streets: A History of Collective Joy Lewis Hyde The Gift, Creativity and the Artist in the Modern World Geoffrey Miller Spent: Sex, Evolution, & Consumer Behavior Sharon Zukin The Cultures of Cities Miriam Greenberg Branding New York Naomi Klein No Logo Kalle Lasn Culture Jam Stuart Ewen Captains of Consciousness Stuart Ewen All Consuming Images Stuart & Elizabeth Ewen Channels of Desire Jeff Ferrell Crimes of Style Jeff Ferrell Tearing Down the Streets John Berger Ways of Seeing Joe Austin Taking the Train Rosalyn Deutsche Evictions art + spatial politics Jane Jacobs Death+Life of American Cities
Friday, January 27, 2012
PosterBoy Panel Discussion at Real Art Ways
Tomorrow, Real Art Ways will host a panel discussion relating to Posterboy's Street Alchemy 2.0 exhibition. Im gonna travel up to get a look at the show and to engage what is sure to be an interesting conversation.
Poster Boy Panel Discussion:
Real Art Ways will present a panel discussion to address the multiple and wide-ranging topics that have arisen from Poster Boy: Street Alchemy 2.0. Some of the topics include artist’s rights and freedom of expression, legal issues surrounding this work, the transgressive nature of new art and the value of billboards in advertising and society:
Panelists will include: Chris Knopf, CEO of Mintz & Hoke Communications Group, a leading marketing agency Thomas Menard, attorney specializing in intellectual property litigation at Alix, Yale & Ristas, LLP Dr. Randy Jacobs, Associate Professor of Communications at the University of Hartford, who teaches advertising Hrag Vartanian, Editor and Founder of the online journal Hyperallergic and an expert on street art A member of the Poster Boy collective will also participate
Moderator: Marela Zacarias, artist and muralist
About the panelists and moderator Moderator - Marela Zacarias, artist Zacarias has painted more than thirty large public murals in the United States. Mexico and Guatemala. She was an Artist-in-Residence for the academic year ‘09-’10 at the University of Connecticut, Storrs, where she completed a mural to be part of the William Benton Museum of Art collection. Her work is currently part of the 2011 S-Files Biennial at Museo del Barrio in East Harlem, NY. She made a 30ft long site-specific sculptural painting at the lobby of the museum. You can see a short video about this piece here.
Panelists - Dr. Randy Jacobs, Associate Professor of Communications University of Hartford Dr. Jacobs teaches advertising in the University of Hartford’s School of Communication. Dr. Jacobs’ interests span the social, economic and ethical implications of advertising and his most recent research looks at the effects of military advertising on enlistment decisions. Dr. Jacobs earned B.A. and M.A. degrees in Advertising from Michigan State University and a Ph.D. in Communication from Ohio State University.
Hrag Vartanian, Editor/Founder Hyperallergic, blogazine and online forum Vartanian is editor of Hyperallergic. His work has appeared in the Art21 blog, Brooklyn Rail, NYFA’s Current and "Huffington Post. He serves on the board of the Triangle Arts Association, he volunteers on numerous educational committees and he blogs at HragV.com. He's a Brooklyn-based writer, editor and art critic who has written extensively about street art, performance art, the internet and issues of multiculturalism. He maintains a tumblelog notebook, called A Brooklyn Art Critic’s Notebook.
Chris Knopf, CEO Mintz & Hoke Communications Group Knopf is a principal in Mintz & Hoke, a marketing communications agency in Avon, CT serving B2B and consumer clients. In a long career, he has won top creative awards in national and New England competitions. Knopf is also a published novelist, cabinet-maker and rock musician when he can steal the time.
Thomas Menard, Attorney Alix, Yale & Ristas, LLP Menard is a proud graduate of Central Connecticut State University and the University of Connecticut School of Law. As a partner in the Hartford-based intellectual property (IP) law firm of Alix, Yale & Ristas, LLP, Tom counsels clients regarding patent, copyright, trademark, trade secret, IP related business disputes and IP litigation. The firm represents clients ranging from Connecticut-based manufacturers, to universities, entrepreneurs and a wide range of international clients through an international network of IP law firms. During his twelve years of IP practice, Menard has represented clients in state and federal courts in Connecticut and other U.S. jurisdictions. Menard believes that in-depth knowledge of the client’s business and competitive environment are essential to the strategic allocation of legal services where they will provide the greatest benefit.
REAL ART WAYS 56 Arbor St Hartford, CT 06106
info@realartways.org SATURDAY, JANUARY 28, 2012 | 7.30 PM
Activists Remove Advertising From Stockholm Subway
Like most ad removals, it's less difficult than one might think. On that note, has anyone noticed how many disparate groups are taking ad removal into their own hands? Seems like it might be time for an international call to action.
For decades, the debate about the giant advertising signs that line New York City’s highways has centered on whether they are hazardous as distractions to drivers, not as man-made sequoias that could topple over and destroy cars and buildings. More [HERE]
This press release ended up in my inbox this morning. Its great to see the OWS movement not only occupying public space but also those private spaces which have intruded on our shared public environment. If the messages of commercial advertising encroach upon our minds then it only seems fitting to retake them and use them to project our collective visions.
FOR IMMEDIATE RELEASE January 19, 2012 - San Francisco, California Liberated Ads Confront Foreclosure Crisis
The California Department of Corrections (CDC) has unveiled a new campaign of bus shelter ads to confront America’s home foreclosure crisis.
During the week of January 16th, the CDC successfully apprehended, rehabilitated and discharged more than one dozen bus shelter advertisements throughout San Francisco, including the intersection of California and Davis Street, one block from the Federal Reserve Bank of San Francisco. The CDC’s red, white and blue advertisements declare: MORTGAGE IN TROUBLE? OCCUPY THE BANKS along with the website, www.OccupyWallStWest.org. Produced with the assistance of the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development, the corrected advertisements feature the rooftop of an American home set against clear blue skies with the phrase: Making Home Affordable.
The corrected ads were released shortly prior to January 20th in anticipation of a day-long, nonviolent shut down of San Francisco’s Financial District by Occupy SF. January 20th also marks the one year anniversary of the controversial Citizens United decision by the U.S. Supreme Court, which granted First Amendment protection to corporate political expenditures. Occupy protestors are demanding a halt to predatory foreclosures and evictions by banks and the end of corporate personhood. They will be taking their demands directly to the offices of banks and corporations in San Francisco to stop business as usual on January 20th.
The rehabilitated advertisements are currently at liberty and seem to have successfully readjusted to public life. However, these ads will remain under surveillance by department staff to prevent recidivism and any potential lapse into prior criminal behavior.
Founded in 1994, the CDC is a private correctional facility that protects the public through the secure management, discipline, and rehabilitation of California's advertising. The department was initiated by individuals who felt that public correctional facilities were insufficiently managing the state's most criminal elements and that effective care and treatment would improve under the supervision of a private institution.
For more information on the operations and programs of the CDC, contact the California Department of Corrections Office of Communications at cdc@revolutionist.com.
While we don't often post on non-advertising related topics, this project holds a special place in my heart. You can read Jasper Reese's full article on his adventures at the Arts Desk UK, [HERE]
News has been slow in the PublicAdCampaign world. I've been diligently working on more gallery pieces and trying to setup some big projects for the year to come. As it looks now the AR world will be an integral part of our workload over the next 6 months so it seemed fitting to start reporting on some interesting AR projects. This project, originally posted on Wooster Collective uses AR and QR codes to virtually restore murals that have been defaced. As AR becomes a more and more integral part of our public experience editing public space in this way will become easier and easier, blurring the lines between the reality that we actually live in and the one we wish to live in.
Only because no one got hurt can I say that I love this. Many of the billboards along the BQE have sat blank for the past few years in what I can only assume is a state of legal limbo as OAC's fight the city in an effort to hold onto a cash cow of illegal signage along the BQE. While it appears the sign did have copy on one side, a source who lives only a block from this sign tells me that one side has been blank for at least two years now. This recent debacle should insure that all of the offending signs along the BQE come down regardless of the state of any legal negotiations. Only time will tell.
Take a look at the size of the column that held up this monstrosity.
For some reason, despite my best attempts to remain blissfully ignorant to this kind of crap, I am aware of the A&E program Shipping Wars. And if the Phonebooth ads, cable television spots, billboards, and pre-preview movie "entertainment" that I have ingested weren't enough to insure this fact, I found this mobile billboard idling on canal street yesterday.
Its been a while since I've seen a Posterboy piece on any of my subway commutes. Its not that he hasn't been hard at work, I know otherwise, I just haven't had the pleasure of running into any myself. This morning I had the fortune of changing my fortune and running into this gem. Keep your eyes on Posterboy as I know he has some great stuff coming up this year, including an interview with No New Enemies and a panel discussion in Hartford for the immediate future.
I have long thought about public arts ability to implicate a sense of place upon otherwise drab environments. Commissioned public art murals and sculptures, along with the unpermissioned public interactions we call urban intervention, create moments of recognition that often tie themselves concretely to a place and your experience of that space. Through your recognition of the visual imagery, your awareness of other parts of your surroundings become more focused and your experience enriched. These images and objects have a strange way of tying you mentally and physically to the place you are in and thus creating a stronger bond between you and the environment. To me this is an incredibly important issue as we become more and more urban as a species. Relating to your public spaces is what allows you to feel connected to the city and thus the people around you. These images and objects diminish anonymity and promote a sense of community.
Below is one persons account of how those moments of recognition helped navigate a city but to me represents something much greater. Do advertisements and massive billboards do this? My thinking is no but instead of arguing about it try to think about the last moment of visual excitement you had and ask yourself what sparked that eureka moment.
VIA Hyperallergic
On a recent vacation to South America, I accidently became lost in the middle of Buenos Aires. Separated from my partner who had the maps, money, hotel name and address, not to mention a command of the native language, I panicked. More [Here]
It’s sign-off time for hundreds of illegal billboards.
In a record settlement, the nation’s largest billboard company has agreed to pay the city a $3 million fine to clear up hundreds of summonses accumulated over the past decade, The Post has learned.
The US is following the UK’s lead in banning advertisements for having too much digital manipulation. TheNational Advertising Division, a US watchdog that imposes self-regulation on the ad industry, has banned a CoverGirl mascara ad by Procter & Gamble because Photoshop was used to make the girl’s eyelashes thicker than they were in real life. Even though the enhancement was disclosed in the ad itself, NAD wasn’t satisfied, saying,
You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’
The NAD says that it’s following the lead of its sister body in the UK, the Advertising Standards Authority. Back in June, ASA banned a makeup ad featuring Julia Roberts for being too manipulated.
I was recently asked to do an interview with Helen Soteriou for the No New Enemies Network. A big thanks to Helen for making it happen and to NNE for letting me grace their features section.
When was the PublicAdCampaign set-up and why?
PublicAdCampaign began when I started replacing advertisements on NYC train platforms in late 2000. I would create a single image and post it repeatedly over every ad in the station, usually covering between 30 to 90 ads at a time. While I continue to do individual projects like this, over the years PublicAdCampaign has grown to encompass many other activities.
A new study shows that billboards negatively affect the values of neighboring properties. It also found that cities with strict billboard controls are experiencing greater economic prosperity than those with controls that are less strict.
The report, “Beyond Aesthetics: How Billboards Affect Economic Prosperity,” by urban planner Jonathan Snyder, is believed to be the first study on the economic impacts of billboards on nearby real estate value. Click here to download the study (PDF).
I'm Not Lovin' It - A Fathers Personal Response to in School Product Placement
It's no secret that advertising has infiltrated our schools. From morning news updates filled with commercials, to branded lesson plans, locker ads, and even branded report cards, advertising agencies are foaming at the mouth to hook impressionable youth on consumer behavior before they have developed the emotional tool kit with which to critically analyze commercial media messages.
With an entire generation of consumers up for grabs, parents and teachers are left to fight an uphill battle as the desire industry preys on the youths inability to discern between educational and commercial content. It is a troubling situation that is being fought hard by small independent not for profits like the LAMP institute. On the front lines are also parents, concerned for their children and rearing them to the best of their ability. Values instilled at home come face to face with our larger social values in our schools, and sometimes those differences spark annoyance and even outrage.
Not being a father myself, accounts of this type of backlash have overwhelmingly come to me from small news agencies and midwestern housewives, entirely divorced from my real life experience. I know that an ad for the new Power Rangers movie disguised as a math lesson plan is insidious and simply wrong, but my emotional connection to that wrong is distant at best and much harder to rally behind than my personal connection to outdoor advertising and its war on public space. (look to the next post on LA's new mural ordinance). That was the case until I was sent an email by a good friend and collaborator on many an art project. His 4 year old son has recently begun school and I have watched his father tirelessly look out for his well being over the past 3 years.
At a recent school assembly, the children were treated to an advertisement for McDonalds, disguised as entertainment. My closeness to the fathers son and their parental relationship made this fathers first hand account as well as outrage bring the magnitude of this wrong into astral focus. Something as simple as good nutrition was anything but. For this father it was a lesson taught over the past years with diligence and patience. To have that undermined by a public institution tasked with aiding this parent in raising a healthy and intelligent boy was inexcusable.
What is not in the letter below, but I thought poignant, was that the school repeatedly asked parents to omit brownies and other calorie rich items from bake sale donations in an effort to look after the health of the students. This same faculty then allows a man to sing a 3 minute song about the merits of a happy meal. A brownie may be sweet but the allure of a singing clown, a plastic toy, and the warm yellow iconography of the golden arches ever present on our collective horizon are two entirely different beasts, and a difference that should be recognized by those appointed to raise our youth in a socially and ethically responsible manner.
A concerned fathers response to McDonalds Entertainment at a school assembly:
To Whom It May Concern:
I'm writing to voice my concern and frustration about a specific component of the entertainment selection at the attendance assembly on Thursday, December 8, 2011. Clearly, the assembly is a wonderful event for the children and I fully support it - which is why I have attended every one that has been held so far.
The storyteller, 'Babalu', was truly entertaining - he was very animated and seemed to connect well with the kids. However, I was more than surprised to hear his second story center around a trip to McDonald's. It not only highlighted the fast food restaurant itself, but the products (Happy Meals), the choices in those Happy Meals (fries, hamburgers, strawberry shakes), the logo (golden arches), and even the theme song of McDonald's. Reinforcing the jingle of a corporation that contributes to the nutritional void that exists in America is not acceptable under any circumstances - especially in school where children should be educated about good nutritional habits and daily exercise.
In a nation where 17% of children and adolescents aged 2-19 years old are obese (New York's obesity rate is 23.9%), this is NOT the message I want preached to my 4 year old son. He is not familiar with McDonald's because our family rarely eats at such establishments. Having my child's school introduce him to products and food that have no discernible nutritional benefit is inappropriate. I fail to see how this story couldn't have been told another way using healthier options.
I would like to know if Thursday's entertainer was sponsored - directly or indirectly - by McDonald's or any other for-profit corporation. If there is any agenda that is being promoted - subversively or deliberately, I would like to be made aware so that I can make informed decisions on behalf of my son. Thank you for your attention to this matter,
Er, we don't want to sensationalize this or anything, but your phone could soon be at the mercy of inaudible sound pulses that trigger location-specific ads, sales promotions and other potentially demonic notifications. More [HERE]
Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing
While using quantifiable science to test subjects likes and dislikes toward a product seems relatively benign and even potentially beneficial, to use these methods to create better brand associations and marketing techniques borders on brainwashing. While I know these scientific endeavors wont stop, having control over their influence on me is my only line of defense as a citizen in a consumer world trying to retain core values not expressed in consumer marketing techniques. Omitting these messages and new techniques from public space allows us to retain a public identity outside of commercial influences.
Abstract: With this study we wanted to test the hypothesis that individual like and dislike as occurring in relation to brand attitude can be objectively assessed. First, individuals rated common brands with respect to subjective preference. Then, they volunteered in an experiment during which their most liked and disliked brand names were visually presented while three different objective measures were taken. Participant's eye blinks as responses to acoustic startle probes were registered with electromyography (EMG) (i) and their skin conductance (ii) and their heart rate (iii) were recorded. We found significantly reduced eye blink amplitudes related to liked brand names compared to disliked brand names. This finding suggests that visual perception of liked brand names elicits higher degrees of pleasantness, more positive emotion and approach-oriented motivation than visual perception of disliked brand names. Also, skin conductance and heart rate were both reduced in case of liked versus disliked brand names. We conclude that all our physiological measures highlight emotion-related differences depending on the like and dislike toward individual brands. We suggest that objective measures should be used more frequently to quantify emotion-related aspects of brand attitude. In particular, there might be potential interest to introduce startle reflex modulation to measure emotion-related impact during product development, product design and various further fields relevant to marketing. Our findings are discussed in relation to the idea that self reported measures are most often cognitively polluted.
I just got back from two weeks in Miami for Art Basel. I was involved in a non-PublicAdCampaign related event called the Underbelly project. While the project is unrelated to advertising it is highly caught up in notions of public access and participation with the public environment. Here at PublicAdCampaign we see advertising in public space as a barrier to a more open public interaction with public space. The Underbelly project throws notions of public/private, legal/illegal, out the window and uses our shared environment to create monumental myth and culture. I couldn't prouder to be so integrally involved in this amazing endeavor and hope PublicAdCampaign readers will take a minute to have a look at what the Underbelly project has done.
That said, lets get back into some advertising related posts cause PublicAdCampaign has a lot do bring you in 2012! Here's a Baldessari billboard for the high line. Ill have a look at it on my way to the studio tomorrow but I'm already excited that this once advertising billboard has become a viable art venue. Now if we could only return the rest of the eyesores along the High Line to the public interest.
David Byrne shoved a moaning planet under the High Line, we’ve been waiting for another festive spruce-up and you can’t really get more festive than a giant $100,000 dollar bill, thanks to the never-boring art stalwart John Baldessari. Excellent. Also, nauseating. [More Here]
Think Of Me As Evil - Opening the Ethical Debates in Advertising
Depression, over consumption, global warming, economic inequality and a seemingly never ending list of problems haunt our society as we try to produce a livable and just social network around the world. Attacked individually these issues seem insurmountable, and yet this report by the PIRC and the WWF suggests that another simpler issue might be at the heart of each of these individual problems. You can guess what that issue is by the nature of this blog but I suggest reading this report for a better understanding of the systemic problems created by an overabundance of desire creation materials promoted by the advertising industry.
Tomorrow, Real Art Ways will host a panel discussion relating to Posterboy's Street Alchemy 2.0 exhibition. Im gonna travel up to get a look at the show and to engage what is sure to be an interesting conversation.
