Reclaim - Artist Initiated Reclamation of Public Space Using Your Money

While I love the idea of reclaiming public space for the artwork and other civic media platforms, I have a hard time with projects like this. Basically the idea is to buy up as much advertising space using crowdfunding and private funds in order to display more appropriate content for our shared public spaces. But why would we pay for something that is inherently ours and somehow has ended up through no fault of our own in the possession of a private corporation? Seems like paying to get your lunch back from the schoolyard bully.

Reclaim is a collective of individuals initiating an award in Cologne that redefines public space as a place for art. From 20th to 30th of September 2019, billboards are rented and made available to artists as their individual exhibition space. [VISIT SITE HERE]