Surveillance capitalism is a threat to democracy, free will, and just about everything you hold dear. If that sounds alarmist, take some time to look into it because I promise you it is not. When the data exhaust you produce is harnessed for profit, every decision you make will be the result of something you have seen or heard that was intentionally put in front of you for someone else's benefit. Saving 20% on a new pair of shoes just isn't worth the price.
https://overcast.fm/+HuIioSKgo