<body> Public Ad Campaign: White On White Project
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Friday, August 29, 2008

White On White Project

This is the first in a series of white on white pieces made from white semi-opaque plexi and white enamel paint. This particular poster was placed at 16th St. and 7th avenue on the NWC. By day they should look like nothing, a complete elimination of the advertisement. By night the content becomes visible through the back lighting that reveals the image. This particular phone kiosk did not turn off during the day and has left a small band of lighter white in the center. I will be attempting to continue these on a weekly basis.

On another note, this poster was put up on August 28th and this post was supposed to have followed but a root canal ran into me like a Mac truck and I was forced to take a minute off. That said, the poster is still up as of today, September 2nd, which is slightly unusual for phone kiosk installs.

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