Nielsen And NeuroFocus Alliance
This is a small blurb about the new alliance between the Nielsen Company and NeuroFocus, an innovative leader in neuro marketing research. I think it's worth the read to better understand the lengths to which companies are going to understand consumer behavior and better control the responses. Behavioral psychology grew up hand in hand with advertising and it's no wonder they will hold hands into the future by way of "...electroencephalography (EEG) technology to directly measure the brain’s reaction to a variety of stimuli." Yikes...