<body> Public Ad Campaign: Volunteer Billboard Inventory in Council District 11: We’ve Got the Results
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Monday, November 10, 2008

Volunteer Billboard Inventory in Council District 11: We’ve Got the Results

This is the kind of community involvement that is needed to even begin to take on and disarm the outdoor advertising industry. I applaud those who volunteered their time and efforts on this project. As one of the comments to this post stated, "We now have something measurable to take to our Neighborhood Councils, Neighborhood associations, the CRA, Planning Commission and to our City Council members." One of the major problems fighting illegal signage is the lack of public awareness and veil of secrecy surrounding the illegality of so much of outdoor advertising.

It seems LA has been over saturated by outdoor advertising, and is seeing a strong community response. A recent New York Times article speaks to the outrage that prompts the kind reaction we are seeing come out of that city. Tensions are high enough to move forward a proposed citywide block-by-block survey and inspection of the estimated 10,000 billboards beginning February 1st. Ban Billboard Blight is skeptical whether or not this will happen "because an assistant City Attorney has said that he expects billboard companies to go to court to challenge whatever fee the city decides to levy to pay for the program."

Via Ban Billboard Blight

Beginning a week ago, more than 30 volunteers have been going through the streets of L.A. City Council District 11 and cataloging billboards. Volunteers Catalog Billboards in City Council District
Forms Used For Billboard Inventory

Forms Used For Billboard Inventory

The district, represented by Councilman Bill Rosendahl, runs from the 405 freeway west to the ocean, and includes Brentwood and Pacific Palisades on the north, and LAX on the south. Here’s what they found:

  • Total Number of Billboards: 563
  • Number of Digital (Electronic) Billboards: 17 (a number that may be increasing as you read this)

And what is the most billboard-infested street in the district? The clear winner is Lincoln Blvd. which runs from the Santa Monica border south through Westchester, with a total of 84 billboards. Here are the other streets that qualify for the billboard Hall of Shame.

  • Santa Monica Blvd. 61
  • Pico Blvd. 44
  • Wilshire Blvd. 32
  • Sepulveda Blvd. 28
  • Century Blvd. 28
  • Olympic Blvd. 24

And what company owns most of these signs? No surprise that two of the largest outdoor advertisers in the country take that prize Here are the numbers for the five companies with the largest number of billboards.

  • Clear Channel 143
  • CBS Outdoor 136
  • Vista Media 49
  • Regency Outdoor 47
  • Fuel Outdoor 43

There were a total of 34 billboards that had no identification, although the city’s sign ordinance requires all off-site signs to be clearly labeled with the name of the sign owner, the city permit number, and other information.

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