<body> Public Ad Campaign: A Simple Conundrum
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Wednesday, January 7, 2009

A Simple Conundrum

I received an interesting email this morning asking me if I knew anything about blue tooth advertising laws in the city and whether or not it was banned. The email came from a man I will not name at a company called Street Blimps, so I was understandably a little wary. After deciding it was safe I made the call and realized very quickly I had nothing to worry about and wasn't talking to anyone suspect.

Apparently a Google search had returned my name and involvement with the illegal billboards site. funny. He seemed genuinely interested with our public space concerns and explained his disgust with the scaffolding advertising scandal that plagued New York a while back. He told me a client wanted to know about Blue Tooth advertising options and was curious about what I knew. I told him I knew very little except that the new Cemusa Bus Shelters were supposed to have Blue Tooth technology both for ad content as well as bus information.

He then began to tell me how only 25% of phones have Blue Tooth and that text for information was available on all phones, making it a much better advertising tool. He also made a comment we both picked up on regarding the privacy issues allowed through text for information advertising versus blue tooth advertising. I was happy to hear an advertiser talking about privacy issues and told him a little more about my work.

This got us in to a little social responsibility frenzy at which point he explained his prior job in environmental products ten years before entering the advertising industry. He talked about it with passion and interest. That is not to say that he wasn't talking about his current job with as much fervor. I only bring it up because he did. His unprompted explanation for being in the ad industry was responsibility, including children.

Street Blimps is an advertising company which specializes in the more avant-gard forms. Amongst its repertoire, sidewalk stickers, projection billboards, mobile billboards (billboards on trucks) street teams, ad balloons, Segways, vehicle wraps and "innovative ideas". If these were the products being pushed for the last ten years, who was the contradiction I was talking to, and why did it sound so familiar?

I think it is safe to say a large portion of people I know or have met in advertising had aspirations for other things. They may not have been on any grander scale or meant anything more to the world, I only say that they thought of other things and ended up with advertising. It seems many of us, myself included, have issues we fail to see or choose not to look at.

Lippman Says, "From father to son, from prelate to novice, from veteran to cadet, certain ways of seeing and doing are taught."

If you're feeling antsy and you're ready to make the jump out of advertising, the Anti Advertising Agency can help with their foundation for freedom project.

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