Cutting Up Advertisements and Rearanging Them is Just Plain Fu
I know this photo is blurry and I don't have imagery of the final product, but trust me this guy was re-working that Adventureland poster with his headphones on. He was completely oblivious to the world around him, and was working like he thought what he was doing was legal. I quickly realized the desire to rearrange the space around you is inherent in many peoples public persona. The fact that subway advertisements are now stickers has made that process incredibly easy and I think the reason for the recent wave of ad reworkings, and of course the work of PosterBoy.