MTA the First to Officially *Not* Recognize the Name Citi Field
from Gothamist by
After initially thinking that they would rename the 7 Train subway stop in tandem with the new ballpark, the MTA announced that the train stop closest to the Mets' new digs will not carry the name "Citi Field" after the team refused to cough up any money for the station's name change. The station is nearly halfway through a planned $40 million in renovations to go along with the opening of the new stadium and the MTA had hoped to help pay for the work with a portion of the $20 million a year the Mets are receiving in naming rights from Citigroup. The team apparently wasn't eager to spread the wealth however and now the station will simply be renamed "Mets/Willets Point," the nearby LIRR station carrying the same name. On the upside, at least the MTA avoids the possibility of being forced into renaming the station again with no one exactly holding their breath that Citi Field (or as some are calling it, Debits Field) is a moniker that will last through the economic winter.
Labels: ad creep, Mets, MTA, New Advertising, New York, subway
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