A few weeks ago I spoke
to a class of Parsons
students studying, "applied disciplines that are fundamentally engaged with society and culture within the art context
", as the program description describes. I talked about PublicAdCampaign and installed a project so that they could see alternative media projects in action. This was right around when the whole PosterBoy thing was getting a lot of press, and we discussed his, or their work as well. Turns out the students created projects which critically engaged the PosterBoy concept and this happens to be one of them. We were asked to come back to the class to critique and discuss the student projects and this happened to be one of my favorites. There were many more letters from a wide variety of advertisements. Some were funnier than others but I thought in general, they gave the ads a pathetic and cynical quality that I like to associate with advertising in general. Well done.
Photo via rj3dc's flickr.
Is an unlikely bromance in the air? Has Paul Rudd reached out to Poster Boy with specifics about how he wants the I Love You, Man ad campaign altered? This letter was spotted on the downtown 6 platform at 51st Street. The actor does like to take on fake names (at a recent Virgin Megastore appearance he went under "Fred Rudd"), so giving himself a musical moniker of "Raul" does fit his M.O. However, this is probably just the work of a crazy Rudd fan, or some sort of plan by Dreamworks to enliven their boring posters.
Labels: Gothamist, New York, Parsons, Poster Boy, street art, subvertising, subway