Billboard Revenue Meltdown
I walk past these two advertisements almost everyday on my way to a studio I work out of often. Ussually they advertise for some high fashion clothing complany or an ucpoming movie that is willing to shell out what are probably big bucks for such prime chesea real estate. Both had been empty for quite a while until the Manhattan Mini Storage sign was put up on the right billboard about a month ago. The billboard on the left stayed blank until this ad for Larry Flynt's Hustler Club went up no more than two days ago. A while back I posted about what I thought was a unusual number of empty billboards probably caused by economic fears and cuts in advertising spending. The recent posting of this ad for Larry Flynt only strengthens my belief that the large outdoor advertising companies are feeling the burn of economic meltdown. If not, these billbaords would not have sat idle for so many months only to be used by what are clearly companies taking advantage of what are probably highly reduced rental rates.