<body> Public Ad Campaign: From “Bank of Hollywood Building” to “Patron Tequila”: The Evolution of an Historic Roof Sign
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Wednesday, August 26, 2009

From “Bank of Hollywood Building” to “Patron Tequila”: The Evolution of an Historic Roof Sign

VIA Ban Billboard Blight

Anyone prowling Hollywood after dark has probably seen the very large, flashing, Vegas-like image of a tequila bottle atop a 12-story building at the intersection of Hollywood and Vine. But few of those persons probably know that the sign originally spelled out the legend, “Bank of Hollywood Building” in 10 ft. high letters without benefit of...[MORE]

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