<body> Public Ad Campaign: French Artist OX - Another New Favorite
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Sunday, September 6, 2009

French Artist OX - Another New Favorite

I was just introduced to an artist hailing from France by the name of OX. He often works over outdoor advertising in bright colorful patterns and images that somewhat remind me of MOMO's work in it's simplicity. The fact that he makes no commentary directly about the ad content, but instead is interested in the formal qualities of his city, couldn't make me more excited. The results are billboards which demand your attention not because of their content but because of their lack of it. That moment where you wonder what you are looking at, who put it there and why it asks nothing of you. In my own work I attempt to achieve a similar relationship with the viewer where noticing the work causes you to question our cities use as message boards as opposed to artistic canvases.

The below image is a fantastic image OX sent me from a trip of his to NYC in the 80's. Oh history!

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