<body> Public Ad Campaign: The Most Exciting Thing I've Seen In A Long Time
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Wednesday, September 9, 2009

The Most Exciting Thing I've Seen In A Long Time

The Association Le M.U.R. Modulable Urbain Reactif is a website showcasing artwork on a single street level billboard in Paris. It seems the advertising location was overtaken by graffiti scrawl to the point where the ad company simply gave up on the billboard in early 2007. Left abandoned, Le M.U.R. began to curate artworks at this location and has continued to do so ever since. The website showcases the long list of artist projects and is a fantastic example of what art can bring to even a single location if given the opportunity. It also is a compelling argument for an environment in which art is championed over advertising as it is clearly a better option than the typical ad posters which adorn these types of locations in Paris.

Photo of Association Le M.U.R.Modulable Urbain Reactif advertising location with work by SAN

Labels: , , , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities