New ESPN Streetscape An Interactive Video Game
A good friend and PublicAdCampaign reader from Abztract sent me these images of a new InWindow advertisement on 43rd street and 5th Avenue. This location has been added to the growing map of Streetscape locations around the city.
I was walking down 5th ave at 43rd this AM and ran into where the Circuit City (now empty) store is. ESPN has a giant wrapped ad around the store. Except now, they installed an interactive TV/camera sensor. Basically, in the TV is a Quarterback. He tosses the football and the passerby has to attempt to catch it. As you catch it, it ads points on the TV screen. Not only is this annoying (because a group of 30 tourists stand in the middle of a very busy 5th ave to watch this tool attempt to catch imaginary footballs) I think this is also ugly. Who ever thought that a video game needs to be played in the middle of the street where people are hurrying to their office.
Labels: illegal advertising, interactive ads, Inwindow, reader submissions
2 Comments:
Not InWindow. Dig Jordan.
As it is very hard to get any information out of landlords who know they are operating illegal signage, often I can't be sure what company is responsible for each individual Streetscape. I have changed the map to reflect this fact but that in no way changes my sentiments towards this type of advertising. When InWindow's day comes, and any other company responsible for Streetscape advertisements for that matter, I will have a bevy of information available for the DOB.
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