Times Square Subway Advertising Projection Screen

This image was sent to me by a PublicAdCampaign reader yesterday and was taken in the NYC subway system. In a continued effort to finance our ailing MTA we are forced to consume more and more advertising. According to the reader, this projection is the size of a small movie screen and the washed out quality you see above is actually how the image looked in real life. The MTA, operating on a budget that would dwarf many US city budgets, will have to occupy every space we have with advertising to even begin to put a dent in our public transportation operating costs. If this is the case, are we willing as a public to allow every inch of our public transportation system to be covered in commercial messages? And if we are unwilling to let the proliferation of such media fully takeover, why allow these singular examples when we know they will not put a dent in the financial troubles of our beloved MTA?