<body> Public Ad Campaign: Appeals Court Rules NYC Can Limit Billboards
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Friday, February 19, 2010

Appeals Court Rules NYC Can Limit Billboards

The long standing battle between Metro Fuel and the City of New York has finally come to a conclusion. The result according to the AP...
"A federal appeals court ruled Wednesday that the city did not violate the First Amendment by limiting the number of billboards along its roadways and parks. The 2nd U.S. Circuit Court of Appeals in Manhattan said the city's goals of reducing visual clutter, improving the overall aesthetic appearance of the city and regulating traffic safety were reasonable."
Long story short, Metro Fuel erected hundreds of Metro Light structures in New York, Los Angeles, San Francisco and other major metropolitan cities. When New York went after the company in an effort to have them removed them, Metro Fuel cried foul and began a lengthy legal battle claiming they had the right to post advertising under the First Amendment. The full ruling, after incredible resources have been spent by the city, can be seen here.

As OAC's are not one to listen to the law in most cases, we were surprised to see the North Shore Neon Sign Co. decommissioning several signs on 21st street today. When asked, the crane operators said that they were in fact removing almost all of the signs from New York. Amazing! This is most likely because in NY, penalties for illegally operating outdoor signage are pretty hefty, when they are enforced. One can imagine that the revenue created by continuing to operate these illegal signs wouldn't make up for the massive losses incurred if the city decided to enforce their removal.

But what about other cities like San Francisco, and particularly like Los Angeles where the fines are not as hefty and where the simple task of locating all of these signs might cost the city hundreds of thousands in tax payer dollars? Will these signs come down? It would seem Los Angeles could demand their removal and forgo the treasure hunt but this is unlikely. Only time will tell how this situation will be dealt with and we will keep you informed.

Labels: , , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities