<body> Public Ad Campaign: Boris Johnson's London Cycle Hire scheme flogs our birthright to Barclays
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Tuesday, July 27, 2010

Boris Johnson's London Cycle Hire scheme flogs our birthright to Barclays

London's long-awaited cycle-hire scheme is launched this week. While there's no doubt it's a valuable addition to the capital's public transport options, it strikes yet another blow to the idea of London as a dignified city. First of all, there's the name. Paris has the Velib, Montreal has the Bixi; what does London get? Barclays Cycle Hire. Clearly the good people at Barclays marketing thought long and hard about that one.

Maybe it's not worth getting too wound up about the name – selling the rights to popular institutions is unlikely to make anyone who watches, say, the Barclays Premier League or the Npower Championship even blink. What is new, however, is the prospect of more than a hundred kilometres of the capital's road surface being branded with corporate livery. The city's new dedicated cycle lanes – two of which recently opened, with another ten to come before the Olympics – are called "Barclays Cycle Superhighways" and painted Barclays blue. More [Here]

Labels: , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities