Get Ready for Ads in Books
VIA The Wall Street Journal
For those who think this too radical a notion, consider the overwhelming product placement in movies, music videos and video games.
BY RON ADNER AND WILLIAM VINCENT
With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers' profits? The surprising answer: ads. They're coming soon to a book near you. [More Here]
For those who think this too radical a notion, consider the overwhelming product placement in movies, music videos and video games.
BY RON ADNER AND WILLIAM VINCENT
With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers' profits? The surprising answer: ads. They're coming soon to a book near you. [More Here]
Labels: ad creep, New Advertising, news articles
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