<body> Public Ad Campaign: An Artist’s Alfresco John Hancock
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Saturday, September 18, 2010

An Artist’s Alfresco John Hancock

I have known about this MOMO piece for a while now due to my healthy obsession with his work. While it is not advertising related it is a prime example of how street art and art made in public spaces can quietly become a part of the everyday experience of the public citizen and therefore enrich that experience and ones connection to the environment. Without asking for anything, this piece allows the viewer to reflect on the creation and therefore the creator. The multiple interpretations show the ambiguity with which the work is perceived and therefore its incredibly public nature. It would seem it is only there to be contemplated, the polar opposite of advertising whose interested is to avoid multiple meanings in an effort to secure a single branded thought. How then do we criminalize MOMO's artwork and promote the sale of our public spaces to outdoor advertising industries?

The thin orange line of paint traces a winding path though downtown Manhattan neighborhoods like SoHo, Greenwich Village and the Lower East Side. Uneven and wandering, the stripe runs up major avenues and across narrow streets, sometimes prominent, at other times so faint and worn that it is barely visible. [More Here]

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