Stella Artois, A Thing of Beauty
BLF is at it again. While I love a good ad bust, I prefer an ad takeover, in particular when the advertisement is in public space. This in no way diminishes my love for the BLF and their continued pressures on the outdoor advertising and billboard industry. Although my thoughts on the matter are that as a culture we are well aware of the manipulative aspects of the commercial advertising world. While we may question the motivations, tactics, we rarely question the mediums right to be in our shared public spaces. By critiquing public advertisements, the ad remains up, although criticized, it is still affective in delivering a brand recognition. As they say, "any press is good press", even when it is negative, and I think this notion applies to outdoor advertising as well. Any impression is a good impression, regardless of whether it is gained through an unaltered billboard or one which subtly critiques the desire machine. Anyways, just my thoughts. Whether you alter ads, take them down, or replace them, interacting with a media that has overwhelmed your public space without your permission is a good deed and one that should not go unnoticed.

Labels: ad takeovers, Billboard Liberation Front, New York, Other Artists
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