<body> Public Ad Campaign: Turning Condo Ads Into Shelter-Sean Martindale in Toronto
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Sunday, November 14, 2010

Turning Condo Ads Into Shelter-Sean Martindale in Toronto

Sean Martindale, co-conspiritor, friend, and one of four organizers of the TOSAT project has been busy lately. It seems he has been stealing condo advertising over the last year with the intention of using the material to fashion makeshift shelters. Sean's work is always thought provoking and this project is no different. Not only has he been able to rid his city of a blighting form of outdoor media but at the same time draws attention to the growing divide between the haves and the have nots, those that can afford high priced luxury living and those that might sincerely benefit from some simple construction materials, or promotional materials in this case. See more about the project [Here]
If you can't afford a condo on Queen West, have you considered a lovely makeshift tent in the heart of Trinity Bellwoods Park?

It wouldn't come with a stainless steel refrigerator, and you'd never be able to fit a seventy-two-inch HDTV in there, but you'd be walking distance from the farmer's market and just steps from shopping and transit. And it wouldn't even necessarily set you back a single cent, if you were to build it out of the same materials Sean Martindale used to build his. More [Here]

Labels: , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities