I Want To See Something Else

I WANT TO SEE SOMETHING ELSE
“Outdoor advertising isn’t consumed. People are exposed to it”, “When people are out and about, that’s where you’ll find us. When you’re out of doors, you are constantly interacting with your environment and open to stimuli”
(JCDecaux Finland website)
“Haluan nähdä muutakin” (I want to see something else) is a project conquering a little part of the commercial outdoor media back to the people. For one week, 21 bus and tram stops in downtown Helsinki will bear a non-commercial message. 1458 people participated in renting them for one week – at 5896.62 euros, the average contribution was 4.20€ per person. The word was spread through a Facebook page from the beginning of December. Within 1.5 months, the page reached almost 6000 fans and it took only two weeks to collect the needed amount of money.
The text in the posters says in Finnish: “I want to see something else – 1458 people wanted to free this space from commercial purposes for a week”. In addition, the poster displays 1311 messages from the participants – telling what they would like to see instead in urban space. The “bus/tram stop exhibition” takes place 24–30 January 2011. Visit website [Here]
Labels: ad takeovers, Bus Shelters, finland, Other Artists
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