<body> Public Ad Campaign: Ad Blocking In Berlin
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Tuesday, March 8, 2011

Ad Blocking In Berlin

VIA Wooster Collective

A couple of months ago, ad-projectors appeared in a Berlin subway station, throwing moving images all over the station walls and lifting visual aggressiveness to a new level. Since the images were projected, we could get between projector and projection to fight this new quality of exaggerated advertisement with its own weapons. Minimalinvasive adbusting devices made of mirrors, magnets and quite some ducktape.

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1 Comments:

Blogger Pete said...

The near future of advertising features fully animated, RFID specific ads shown through both projector and LCD. the metaphor of ad-blocking is becoming ever more crucial for our own personal, on-site reality creation software.

22.3.11  

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