Ad Blocking In Berlin
VIA Wooster Collective
A couple of months ago, ad-projectors appeared in a Berlin subway station, throwing moving images all over the station walls and lifting visual aggressiveness to a new level. Since the images were projected, we could get between projector and projection to fight this new quality of exaggerated advertisement with its own weapons. Minimalinvasive adbusting devices made of mirrors, magnets and quite some ducktape.
A couple of months ago, ad-projectors appeared in a Berlin subway station, throwing moving images all over the station walls and lifting visual aggressiveness to a new level. Since the images were projected, we could get between projector and projection to fight this new quality of exaggerated advertisement with its own weapons. Minimalinvasive adbusting devices made of mirrors, magnets and quite some ducktape.
Labels: ad takeovers, Berlin, Other Artists, subway
1 Comments:
The near future of advertising features fully animated, RFID specific ads shown through both projector and LCD. the metaphor of ad-blocking is becoming ever more crucial for our own personal, on-site reality creation software.
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