<body> Public Ad Campaign: Desire Obtain Cherish billboard takeover
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Tuesday, March 15, 2011

Desire Obtain Cherish billboard takeover

This billboard takeover in Hollywood is nearly perfect. Effective as a billboard takeover for the anti-consumerism, the use of a perfect “Big Brothter-y” image and for completely removing the original text on the billboard. Plus, and here’s the kicker, the artists call themselves Desire Obtain Cherish, so, if you’re in on it, it’s a bit of an ad for them too, but if you’re not (and I’m guess most people are not), it’s just a takeover.

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Blogger Art said...

Huh? Can you translate this and explain why all the effort for something so obscure? Maybe you should write a book called "Hip Billboard Takeovers For Dummies!".


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