<body> Public Ad Campaign: Desire Obtain Cherish billboard takeover
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Tuesday, March 15, 2011

Desire Obtain Cherish billboard takeover

This billboard takeover in Hollywood is nearly perfect. Effective as a billboard takeover for the anti-consumerism, the use of a perfect “Big Brothter-y” image and for completely removing the original text on the billboard. Plus, and here’s the kicker, the artists call themselves Desire Obtain Cherish, so, if you’re in on it, it’s a bit of an ad for them too, but if you’re not (and I’m guess most people are not), it’s just a takeover.

Labels: , , , ,

1 Comments:

Blogger Art said...

Huh? Can you translate this and explain why all the effort for something so obscure? Maybe you should write a book called "Hip Billboard Takeovers For Dummies!".

14.5.11  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities