EyeSaw Interview-Ad Takeovers in London
A few days ago I received an email from Eyesaw regarding the recent MaSAT project. I was aware of Eye Saw's work but not the extent of his practice. I asked him a few quick questions regarding his work which you can read below.
Whats your name and where are you from?
-I like to be known as Eyesaw I try to keep my private life separate from my work (although I never stop working in my head), I do not like to disclose to much information with people that i'm unfamiliar with. I live in London Uk.
When did you start working on the street?
-I originally Started out painting graffiti in the streets about 2001 although was not very good, mainly tags and thro-up"s. I then moved onto stencils as it was quick and could get a message across rather than just getting a my name up. I then had a break for a short while and studied BA Hons graphic design.
when did you start working over advertising if this came later?
-I started working over advertising in 2008 I have a disregard for authority and don't like being told what to do, how to act and what I should buy to make me cool or make my life better.
If you switched to working over advertising, why? if there was not switch, why do you choose to work over advertising?
-Studying my degree opened my eyes to the world we live in, I had researched a lot about advertising and society. I was very interested how advertising has painted a distorted image of the world and the consumer. At uni we were encouraged to seek careers in this field to which I had no interest, I made a conscious decision there and then that would use what i had learnt to stick two fingers up to the advertisers.
What do you want passerby to take away from interacting with one of your pieces?
-Using phenomenology, I aim to make the viewer question their surroundings and the world we live in and their role in society. By placing my work in prime advertising space the passer-by is almost fooled into believing my work is an advert selling more shit they don't need. As my work offers no explanation as to what is being sold, the viewer is made to ask their own questions and draw their own conclusions. As a result I gain great satisfaction knowing I have removed a crap advert from circulation and replaced it with one of my works and just maybe open someone’s eyes to society’s downfalls.
What is your favorite thing to do in your city?
-I'm a people watcher I love taking in culture and looking out for little things that others miss or take for granted.