Hunter Student Uses Phonebooth on this Auspicious Tax Day

A while back I was contacted by a Hunter College student studying Integrated Media Design. He wanted to access phonebooths for some public media production and so I directed him to the phonebooth video tutorial. Just yesterday I received these two images under the heading "pay your taxes adbust". Asking the student how it felt to have a space in which to create his own personal dialogues, he told me "it felt GREAT and i can't wait to do it again."

To me this is what PublicAdCampaign is all about, creating opportunities for moments which break our expectations of our public roles. Realizing our agency as individuals and the power and empowerment associated with having a voice and an effect on our shared environment. To often we are complacent and willing to accept the our role as consumerist receptacles for private messages. Altering that relationship can have profound effects on the individual that I believe are worthwhile exploring despite their transgressive nature.