<body> Public Ad Campaign: Augmented Reality and the Next Generation of Advertising Takeover
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Wednesday, July 20, 2011

Augmented Reality and the Next Generation of Advertising Takeover

This Sunday PublicAdCampaign will be Beta testing the AR AD Takeover, a collaborative effort with The Heavy Projects exploring the opportunities presented by Augmented Reality technologies for public visual space democratization. By running our AR channel, users can augment specific advertising around New York, receiving instead the artworks of Ron English, John Fekner, PosterBoy, Doctor D, and OX.

While the technology is in its infancy, we expect to develop effective and transformative public projects with this platform. We need volunteers to join us in Times Square or by City Hall for an hour or two with their smart devices (iPhones, iPads, Android phones and tablets). We will be filming user interaction and getting your thoughts on the effectiveness and future of this development. Please email us at info@publicadcampaign.com if you would like to join us 07-24-1,1 4-8pm. Remember we only need you to show up for an hour or two but were happy to entertain you the whole time!

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