Well That Went Viral Before I had A Chance To….
Photo by Will Sherman of CityPhile
As you may or may not know, PublicAdCampaign and The Heavy Projects tested a new platform this weekend that uses Augmented Reality to virtually replace outdoor advertising with the artworks of some of my favorite physical outdoor advertising takeover artists, including Ron English, PosterBoy, John Fekner, OX, and Dr. D. A few bloggers were on hand to capture the magic and before we could compile an extensive video walkthrough of the project in action, things went viral, even being picked up by AdWeek. I will be posting a much more intense video in the next week or so showing the technology at work and in particular its ability to track the object in real time and correct for perspectival shifts which make the "takeover" feel almost real.
While this was a beta test of what is to be a much larger ongoing project that aims to eradicate outdoor advertising from your public space interaction, the program is live and running for anyone to view. You can do so by going to your app store or market on your iOS or Android device and searching Junaio. Download this program and search AR AD TAKEOVER. once the program loads you can hold your device up to any of the following advertisements to view their virtual replacement. That said, do it quick as the ads we have chosen will come down in the next week or so. One of our hurdles will be figuring out how to feed this project current ads as the content changes so you never have to look at an ad in public space again!
AR AD TAKEOVER Triggers:
Horrible Bosses - Horizontal phonebooth advertisement
30 Minutes or Less - Horizontal phonebooth advertisement Crazy Stupid Love - Horizontal phonebooth advertisement Crazy Stupid Love - Horizontal subway entrance advertisement Harry Potter - Horizontal phonebooth advertisement Aliens and Cowboys - Billboard at 42nd street and 7th avenue SWC