<body> Public Ad Campaign: The Self Esteem Act: Parents Pushing to Pass Anti-Photoshop Laws in the US
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Tuesday, October 18, 2011

The Self Esteem Act: Parents Pushing to Pass Anti-Photoshop Laws in the US

While this post is not directly related to outdoor advertising, it does speak to one of the major issues with advertising in general and thus one of the reasons to censor those affects in our daily lives as we travel through our shared environments. Advertising, with its interest in creating desire for a product, often presents an unattainable image of the self, thus creating a sense of need which cannot be fullfilled. While this is nothing new, those who are aware of it tend to critically engage advertising and omit it from their daily experience as often as possible, something one cannot do with advertising in public.
A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by the UK for being too “Photoshopped”. Now a couple in the US are trying to bring stricter regulation to the United States. Seth and Eva Matlins, founders of Off Our Chests, have started the Self Esteem Act:



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