<body> Public Ad Campaign: One by One, Marketers Plan for a Singular Event
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Thursday, November 10, 2011

One by One, Marketers Plan for a Singular Event

MARKETERS are betting on a daily numbers game again, taking advantage of a calendar coincidence to drum up interest in their goods and services.

The date on Friday will be Nov. 11, 2011, and the triple play of elevens — being rendered as 11/11/11, 11-11-11 and 11.11.11 — is inspiring a commercialized celebration on Madison Avenue. There are advertisements, promotions, events and even a party to be hosted by an agency named, yes, Eleven.

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