Energy You're Up - Breaking Frames for Attention
While I don't appreciate the intrusion, this Vitamin Water campaign does a nice job of breaking the traditional subway ad frame to draw your attention. Reminds me of a piece I did ages ago.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCNxxsGJOqDX2H0XwuojY8LkNKf-WBIfRGZz_qJiCxf4DZsC361C4F2oMa-Pk-IUCv-wmtPXB2zko9_jhVlmFa0mrzrfaTTcGBFoqQYlMZoUlwqBjONHwqTrkkH81dqc1SnRGcEnb3Hj0/s400/tapevideo.jpg)
Labels: advertising, New York, PublicAdCampaign, subway
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