<body> Public Ad Campaign: FAT Introduces a Subway Ad Modification Kit - Subpixel

Tuesday, April 3, 2012

FAT Introduces a Subway Ad Modification Kit - Subpixel

The Free Art & Technology group otherwise known as FAT brings you the latest in subway ad modification equipment. By swiping the array of razors over an advertisement twice at perpendicular angles, one creates Pixels" to be moved around as the individual sees fit, spelling words or repurposing sections for creative mashups. If you simply went nuts on an advertisement and swiped the razor array many times you might create small enough pieces to literally draw if you had the time, and you would also really piss off the guy who had to remove the advertisement once its run was up. I don't suggest doing that. See what they have to say below.
subpixel is built from laser-cut acrylic, rubber bands, and nine razor blades. In two quick swipes, it transforms a small patch of subway advertisement from a “one-way, unending flow of shit” into an 8×8 grid of pixel stickers, ready for two-way interaction with the public. Download the files for laser cutting here.

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