Citibank Pays to Put Name on Shared Bikes
This is an utter travesty. I hope these bikes are immediately re-imagined by the public to the extent that Citi is forced to relinquish control. A bike share program is for the people, why shouldn't it reflect their imagination.
It will still be months before they are available for rent, and a few days before their precise locations will be revealed. But the 10,000 bicycles in New York’s much anticipated bike-sharing program have a name:
Citi Bike. More [HERELabels: ad creep, New York, news articles, NY times
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