NEW YORK CITY’S BIKE SHARE IS SORT OF SHADY

While I am a full supporter of the bike share program in NY, having made good use of similar programs in other European cities, New York's share is shaping up to be a branded nightmare. You might say that branding the bike share program is the only way we can afford it, to which I call bullshit, but I would like to suggest another version of the share program still sponsored by Citi Bank. Why doesnt Citi bank give the city 41million to start the program and leave the damn bikes unbranded, make it very clear that they donated the money and have no plans of splashing their gaudy logo over everything. Then they can sit back and watch as the world applauds their actions and willingness to help NY altruistically resulting in a better business client relationship and a less obtrusive bike share program for all. 

VIA Animal NY

The mayor’s office recently announced its plan to install 10,000 bicycles at a total of 600 bike share stations throughout the city in July, and yesterday, the look of the bike share was revealed. They’re basically electric-blue Citibank ads on wheels. Citibank invested $41 million in the bike share program, to be called “Citi Bikes.” More [Here]