MTA Now Selling Ads On FRONT Of Your MetroCard

I've said it once and I'll say it again, ad revenue does not make a significant dent in the operating budget of the Metropolitan Transit Authority. As ads proliferate to an even greater extent, the MTA is dropping purchase prices. Does that sound like an agency which is trying to consider advertising as a viable income method? And has anyone taken a moment to interrogate the negative affects of being surrounded by commercial messaging?

VIA: Gothamist

The MTA is getting serious about trying to make sure it is making maximum money—and considering their ongoing financial problems we aren't complaining. Still, the Authority's latest scheme is definitely going to piss some people off: Starting soon, advertisements are going to start appearing on the front of your MetroCards. More [HERE]