<body> Public Ad Campaign: The Billboard Art Project - The most democratic of them all
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Monday, September 17, 2012

The Billboard Art Project - The most democratic of them all

I am so late to this party I am embarrassed, my apologies for not posting about this earlier. 
I first heard about the billboard art project in June at which point I had the pleasure of speaking with the project director David Morrison on the phone for about a half hour. I was mostly interested in how the project came to be and how David was funding such an ambitious project. As it would turn out, like many art projects which deal with outdoor advertising and art, the project was completely self funded and a selfless act of true altruism. There is something to be said for the fact that an industry so hellbent on making money by consuming your attention and inoculating you with self doubt, released only by consumptive catharsis, would be met with such an opposing strategy. 
You should read more about the Billboard Art Project on their website but what struck me as the most interesting aspect of this endeavor was its open curation methods. Absolutely anyone can submit images to the Billboard Art Project and expect to see their work displayed, if only momentarily on a billboard somewhere across the US. This total democratization of media makes this project unlike many of the projects we showcase here on PublicAdCampaign. While I would not call artistic endeavors to replace advertising selfish, by their very nature they highlight one persons imagery. The Billboard Art project on the other hand is an opportunity for anyone to interject their ideas into public space which makes this project not only unique but an amazing resource for simply altering peoples relationship to public space. Once you have participated, your adjusted view of your role in public curation should continue on into the future and that is no small accomplishment. 
The Billboard Art Project is a nonprofit organization that acquires digital billboards normally used for advertising and repurposes them as roadside galleries. Projects are held in cities all over the country and are open to all individuals and groups who are interested in participating. More [HERE]

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