Advertising as Art and a New Direction for OX

Above is a more typical OX piece he just sent my way which I absolutely love. Below is a new direction for OX in which he uses brand imagery and names to draw equally strange connections that are often the result of his more typical process. What can only be described as an advertisement for Marlboro cigarettes, the below image is set in an open field full of fresh air. The contrast between the image and the scene, as well as the fact that advertising for cigarettes is illegal, makes the viewer wonder about the nature of the image but also the nature of the venue itself. In a clean environment, is this commercial messaging pillar as out of place as the contaminated air promoted by smoking. I look forward to seeing where OX takes this new work.