Free The Billboards - A Non Invasive Takeover That Gets Right to the Point

A friend of mine named Matt Allen tipped me off to this quirky and fantastic project out of Portland called Free The Billboards. The projects creator, Nina Montenegro shares similar thoughts on the oppressive nature of billboard advertising and the need to reinvigorate public space with a public consciousness. But instead of pasting over them like so many of my friends, Nina simply envisions her utopia in all its wonderfully idiosyncratic ways by creating a sculpture through which to view an alternative world. She has in affect augmented the billboard with a publicly defined imagery and if you stare through the viewfinder to her world, that augment comes alive. 

As part of the project, Nina has created a petition you can sign [Here] which asks Portland, Or, to ban billboards outright in the hopes that a more artistic and community driven media might fill its place. 

What an incredible project.