Iselin in Fours - New Billboard Work
Despite spending a large amount of my time these days organizing and curating underground art projects, pushing Augmented Reality visions of our cities, and other such curatorial endeavors in public space, I continue to make work both in the studio and on the street. When I work on the street I have two main objectives, produce something which viewers will understand is not an advertisement, and keep the imagery changing so that I do not become an ad for myself.
This new billboard takeover breaks my first rule a little more than I'd like referencing a fashion ad despite not having any branding or text. That said, the image is one that is dear to my heart as well as one I have been wanting to use for some time. Several years ago I was on a fashion shoot and took a single polaroid which I carried in my wallet for nearly four years. When I found the image, it had aged in a way that I fell in love with, leaving only the right eye unscathed by time. Not sure if this image will find its way into other work but I thought it worthwhile for a test.