Landlords Have a Ball With Times Square Billboards

VIA The Wall Street Journal

It’s a good time to be a billboard in Times Square.

As explored in an article in Wednesday’s Journal, One Times Square—the mostly empty office building that hosts the New Year’s Eve ball drop—takes in more than $23 million a year from signage alone, according to mortgage documents that offer a rare, detailed look at the rents the property receives. More [HERE]