<body> Public Ad Campaign: Actually Worthwhile Advertising: a Water-Producing Billboard
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Sunday, March 3, 2013

Actually Worthwhile Advertising: a Water-Producing Billboard

In an uncharacteristic move, this billboard actually gives back to the community.

Lima is the second-largest city in the world to be situated in a desert, right behind sand-blasted Cairo. That means the Peruvian capital's 7.6 million residents have a great and persistent thirst for clean water, which certainly isn't being fed by the 1.1 inches of rain Lima received during an average year.

The coastal city does have one great source of water, though. It's in the air. Peruvians have their faces dampened each day by an extraordinary amount of humidity, which reaches 98 percent saturation on some days. Now, an unlikely alliance of scientists and advertisers have figured out a way to take that damp air and in effect squeeze it like a sponge, producing tasty torrents of fresh agua for Peruvians to slurp. More [HERE]

Labels: , , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities