Spoiling Your Work With Brand Partnerships
Insa has done some great gif work in the past, turning murals into internet art that boggles the mind. Sadly he decided to ruin all of that by producing this ad for Kettle One vodka which will now be forever linked to his aesthetic in my mind. While this is obviously a personal opinion that many people wouldnt agree with, I find it hard to imagine why an artist who takes years to develop an aesthetic, an identity, brand, or style, would allow that said identity to be linked to a very specific commercial object. I just cannot imagine that the compensation is worth the permanent association that your artwork becomes for so many people. Ahh fuck it lets hit the bar.