Art Replaces Ads on 22,000 Billboards and Other Out-of-Home Sites in the U.K. 'A very very big art show'
VIA Ad Week
There's art everywhere! It's loose in the streets! The onslaught of art will kill us all! possibly enhance our dreary, workaday lives!
The Art Everywhere project in England fuses art and commerce on a grand scale, with reproductions of 57 popular worksd—ranging from the 16th century to modern times—replacing ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube-station walls and other locations like shopping malls and office buildings. Innocent Drinks cofounder Richard Reed spearheaded the initiative (it was his wife's idea), and he described Art Everywhere to the Guardian as "a joyful project with no agenda other than to flood our streets with art and celebrate the creative talents and legacy of the U.K." More [HERE] Guardian article [HERE]
The Art Everywhere project in England fuses art and commerce on a grand scale, with reproductions of 57 popular worksd—ranging from the 16th century to modern times—replacing ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube-station walls and other locations like shopping malls and office buildings. Innocent Drinks cofounder Richard Reed spearheaded the initiative (it was his wife's idea), and he described Art Everywhere to the Guardian as "a joyful project with no agenda other than to flood our streets with art and celebrate the creative talents and legacy of the U.K." More [HERE] Guardian article [HERE]
Labels: ad takeovers, advertising, Adweek, news articles, UK
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home